Mark Cuban says the rise of AI-generated cold emails has gotten so overwhelming that he is now fighting back with AI of his own.
Speaking on the live-streamed tech show TBPN on Thursday, the billionaire investor said he recently bought a Mac Mini to help manage the growing flood of inbound messages.
“I do what everybody else does. I bought a Mac Mini,” Cuban said.
Beyond AI-generated emails, he said the issue is unwanted email subscriptions.
“It’s not even like the cold emails because that’s pretty obvious,” Cuban said. “It’s people subscribing me to shit.”
His fix, he said, is to use AI to automate the cleanup.
Cuban said he is training systems to take advantage of Gmail’s built-in unsubscribe button, effectively creating a loop where AI filters out AI-generated noise.
“You just got to train it to hit the unsubscribe button,” he said. “Then, I just review it and all that shit, so it’s still a work in progress, but at least I have a path.”
Cuban didn’t immediately respond to Business Insider’s request for comments.
A ‘trial and error phase’
The approach reflects a broader shift in how executives are using AI to manage their inboxes.
LinkedIn CEO Ryan Roslansky has said he uses Microsoft’s Copilot for “almost every” high-stakes message, and executives across industries, from tech to retail, recently told Business Insider’s Ana Altchek that they rely on AI for day-to-day communications and reviewing documents.
Cuban framed the current moment as a trial-and-error phase, where people are testing what works and what doesn’t.
“We’re in that trial and error phase where people are like, ‘We’re going to try it, see what happens,'” he said, adding that response rates will likely fall as more AI-generated messages flood inboxes.
“Then they’ll get bored, and then it’ll drop off,” he added.
This as-told-to essay is based on a conversation with Greg Kitzmiller, a 64-year-old American retiree living in Panama. It has been edited for length and clarity.
I was born and raised in Michigan, where I met my wife, Jen, and where we built our life together.
In 2016, I retired from my job as a manufacturing supervisor. My wife retired from her law career over a year later.
The year before she retired, my main goal was to find a place where we could live the best life during our retirement. I did a lot of research on various countries, andPanama kept coming to the top of the list.
For their retirement, the couple wanted to live in a warm place where their money could go further.
We were eager to escape the snow, so my first priority was eternal summer. We also wanted to stay close to the US to make traveling back easy. The fact that Panama uses the US dollar only added to its appeal.
We hadn’t spent our whole lives planning to retire abroad, but after watching HGTV shows, we both thought that this was something we could do.
Panama also offers a special Pensionado visa for retirees, which comes with incentives such as discounts on utility bills, medication, and even transportation.
Before making the move, we took a few exploratory trips to Panama. Our first trip was a weeklong in October 2017. After my wife retired, we came back in February 2018 for a nine-week trip, touring different areas to see if it felt like the right fit.
Coming from Michigan, they were eager to get away from the snow.
During that trip, the weather was beautiful. When we went home to Michigan and saw the snow on our driveway, my wife turned and said to me, “We’re moving, right?” And I said, “Yeah, we are.”
We sold our house quickly. We held a few garage sales, donated what we didn’t need, and fit our lives into five suitcases. In June 2018, we officially moved to Panama.
Our kids were OK with the decision.
We have two daughters in Texas and one in Alabama. We’re no further from them now than we were in Michigan. Moreover, the world has gotten so small. We can get on a video call with the kids and the grandkids anytime.
With the help of a real-estate agent, we bought our two-bedroom condo for $210,000 in Coronado, which is about an hour and a half from Panama City by car.
Our condo isin a country club community, where the golf course wraps around our building, and we have 180-degree views of the ocean and the mountains.
The couple bought a two-bedroom condo in Coronado.
Even though I’ve joined several Facebook groups, it’s the people we met at church that make up the core of our social circle.
Moving to Panama sparked an unexpected passion for writing.
When we started talking about moving here, one of Jen’s friends at work said, “Well, you should write a blog.”
It wasn’t that easy, since I’m not very tech-savvy, but I did it. I still maintain the blog and publish a newsletter. And, right after we got here, I connected with a writer’s group.
Being a part of that group led me to do a lot of things in my retirement that I never thought I would do.
Kitzmiller published his first book about his experience retiring in Panama in 2020.
I published my first book in 2020 about our experience of retiring in Panama. Since then, I’ve started writing in different ways, including a detective fiction series — I’m working on the fourth installment.
Writing wasn’t something I expected to do in my retirement, but there’s a strong community of artists, authors, and musicians here. When you surround yourself with other people who are talented in those ways, it fosters your own talent.
My retirement has been very fulfilling.
Our health is better, too. It helps that there is always an abundance of fresh fruit and vegetables around.
Kitzmiller says being surrounded by a thriving community of artists has encouraged his own passion for writing.
If I had it to do over, I would’ve learned Spanish when I was young. When you’re in your 60s, it’s hard to learn a new language. I almost always understand what’s being said, but don’t verbalize very well, unlike my wife, who is fluent.
Every day’s a little different. We have a few social groups, including one where we play dominoes every week. We rotate between houses, someone makes lunch, and we spend the afternoon playing.
Initially, we figured we’d come for 10 years and then evaluate if we wanted to stay. It’s only been eight years, but we’ve already decided that this is where we want to be.
We’re not planning to move back to the US. There’s honestly not much we miss.
Do you have a story to share about relocating to a new city? Contact this reporter at agoh@businessinsider.com.
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I made Ina Garten’s winter minestrone soup.
Her recipe is packed with veggies, including carrots, celery, butternut squash, and spinach.
The colorful soup was hearty and comforting, exactly what you need during the winter.
The dropping temperatures, canceled plans, and empty shelves can only mean one thing — winter is definitely here.
And nothing helps the winter blues, or the flu, more than a piping hot bowl of soup.
There are few celebrity chefs I find more comforting than Ina Garten, so I whipped up her winter minestrone soup to brighten my day.
Here’s how to make it.
Ina Garten’s winter minestrone soup is packed with colorful veggies.
Garten’s winter minestrone soup features butternut squash, carrots, celery, and pancetta. Anneta Konstantinides/Business Insider
To make 6-8 servings of Garten’s soup, you’ll need:
2 cups of cooked small pasta, such as Tubetti
1 26-ounce can or box of chopped tomatoes, such as Pomi
1 15-ounce can of cannellini beans
6 to 8 cups of chicken stock, preferably homemade
8-10 ounces of fresh baby spinach leaves
2 ½ cups of peeled butternut squash, ½-inch diced
2 cups of celery, ½-inch diced
2 cups of carrots, ½-inch diced
1 ½ cups of chopped yellow onions
½ cup of good dry white wine
4 ounces of diced pancetta
½ tablespoon of minced garlic (about 4 cloves)
2 tablespoons of store-bought pesto
2 teaspoons of fresh chopped thyme leaves
1 bay leaf
Freshly grated Parmesan cheese, for serving
My prep began with plenty of chopping.
First, I chopped all of my veggies. Anneta Konstantinides/Business Insider
Garten’s recipe requires a lot of prep, but it makes a lot of soup. And all those veggies make the broth so hearty and comforting.
If you can, recruit a loved one or friend to help you chop everything — just bribe them with leftovers.
I also cooked the pasta ahead of time.
I cooked my pasta so it would be ready for the soup. Anneta Konstantinides/Business Insider
Garten recommends using Tubetti pasta for this recipe, but I couldn’t find any at my local supermarket. I went with a similar shape and cooked my noodles until they were al dente.
To begin my soup, I first threw some olive oil and pancetta into a large pot.
Garten says to cook the pancetta for 6 to 8 minutes. Anneta Konstantinides/Business Insider
I added 2 tablespoons of olive oil to the pot, which was placed over medium heat.
Then I added the pancetta, cooking it over medium-low heat for about six minutes until it had lightly browned.
Then I added the veggies and herbs.
I added my peeled and diced butternut squash. Anneta Konstantinides/Business Insider
I threw my chopped onions, carrots, celery, squash, garlic, and thyme into the pot.
Garten says it’s best to use fresh thyme if you can because it “really makes a difference.”
I cooked everything over medium heat, making sure to stir occasionally.
I cooked my veggies for 10 minutes, until they began to soften. Anneta Konstantinides/Business Insider
Garten says you should cook the mixture for eight to 10 minutes, until the vegetables begin to soften.
Then I added the chopped tomatoes and six cups of chicken stock.
Then I added the chicken stock. Anneta Konstantinides/Business Insider
Garten recommends using her homemade chicken stock, which I didn’t have time to whip up for this dish.
I will confess that the soup’s broth wasn’t very exciting or rich with store-bought stock. You could add some chicken bouillon to amp up its flavor, but nothing will taste as good as the homemade stock. It’s worth the extra effort!
I added the bay leaf and seasoned my mixture.
I seasoned the broth with salt and pepper. Anneta Konstantinides/Business Insider
I added 1 tablespoon of salt and 1 ½ teaspoons of freshly ground black pepper to the pot.
I brought the broth to a boil, then lowered the heat and simmered it uncovered for 30 minutes.
My boiling broth. Anneta Konstantinides/Business Insider
Garten says you should allow the mixture to simmer until the vegetables are tender, so I let my soup simmer for an additional 15 minutes.
Once my broth was done simmering, I took out the bay leaf.
No one wants to eat the bay leaf. Anneta Konstantinides/Business Insider
Garten says you can use a fresh or dry bay leaf for this recipe.
Then I added the beans and pasta and allowed them to heat through.
My broth with the pasta and beans. Anneta Konstantinides/Business Insider
Make sure you drain and rinse the cannellini beans before adding them to the broth.
The pasta will likely absorb a lot of the broth. If your soup looks too thick at this stage, add more chicken stock.
My soup was almost ready. Anneta Konstantinides/Business Insider
Garten recommends adding two more cups of chicken stock if you’re unhappy with the consistency.
Once I was ready to serve, I added the spinach to my soup.
Adding the spinach to my soup. Anneta Konstantinides/Business Insider
Garten recommends tossing the spinach with two big spoons to help cook the leaves until they’ve wilted in the broth.
Then I added the white wine.
I chose a pinot grigio wine for this recipe. Anneta Konstantinides/Business Insider
Garten says you should select a nice white wine that you’d want to drink for this recipe.
This is also where you should add the pesto if you’re using it. (I skipped it because my sister is allergic to pine nuts.)
I mixed everything together and gave my soup a quick salt check.
Check the saltiness of your soup before serving. Anneta Konstantinides/Business Insider
I was happy with the saltiness of my soup, but Garten recommends adding another teaspoon or two if you feel the broth needs more.
After a drizzle of olive oil and a sprinkle of Parmesan cheese, my soup was ready.
Garten’s winter minestrone soup is packed with bright bursts of color. Anneta Konstantinides/Business Insider
Garten’s winter minestrone soup is a much-needed burst of color on a cold and dreary day. I loved seeing the rainbow of hues from all the vegetables — the soup couldn’t have looked more inviting.
It was time for my first sip.
Garten’s winter minestrone soup is really hearty and comforting.
Garten’s winter minestrone soup is packed with so much flavor. Anneta Konstantinides/Business Insider
I’m a huge soup fan. I love soup so much that I’m even in a group chat dedicated to sharing photos, recipes, and daily appreciation for soup and its various forms (shout-out to my soup girlz). But minestrone has never been my favorite.
Garten finds a way to infuse this often lackluster soup with flavor. The taste of the tomato shines through, adding a richness to the broth that’s amplified by the final touch of Parmesan and olive oil on top. All the veggies tasted delicious and maintained their texture, even when I ate leftovers a few days later. I also enjoyed the burst of freshness from the spinach and thyme, and how the soup still tasted healthy and light.
Winter is a tough season for everyone. So, if you’re under the weather or just feeling blue, I recommend a bowl of Garten’s colorful winter minestrone soup.
This as-told-to essay is based on a conversation with Zina Malas, 24, who lives in Beirut. The following has been edited for length and clarity.
When I visited Canada as a 5-year-old, it was the dream.
I was born and raised in Lebanon, and grew up fearing I’d get kidnapped in the streets or a random bomb would fall on me. After war broke out in 2006, our family moved to Canada to escape.
I loved it. There were nice parks, and “exotic” activities like ice skating.
After a few months, my family went back to Lebanon, where I did my undergrad.
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Malas loved living in Canada as a child.
Courtesy of Zina Malas
In 2022, at 21, I moved to Canada alone.
Three years in, I had struggled to find a job or save money, and began feeling very depressed, so I moved back to Lebanon.
I’d still advise others to try relocating abroad, but living in Canada just didn’t work for me.
I grew desperate to leave Lebanon
Living in Lebanon was a struggle. I felt like I’d lost my youth and was desperate to leave, even if I had to work a minimum wage job.
My time spent studying media and communication at the American University of Beirut was disrupted by a national revolution that started in fall 2019, COVID, and the Beirut explosion in August 2020.
I already had friends in Montreal and Canadian citizenship through one of my parents, so I headed to Canada and gave myself three months to find a job.
I didn’t realize how difficult it would be to find a job in Canada
Even though my Montreal friends warned me that finding a job wouldn’t be easy, I didn’t think it would be that hard.
They were right. It was absolutely horrendous.
In Lebanon, where I had some jobs during my studies, I experienced less competition for work. I was used to sending my application to a potential employer, DM’ing the company on Instagram, and having an interview the next day. But in Canada, I applied for roles across marketing, social media, and business development, which I felt I had the skills for, but didn’t land any.
Some recruiters told me I didn’t have the right experience. I’m not sure if it was because my experience was Lebanese or not Canadian, but it felt like people were treating me like I had no professional history.
Job hunting was difficult for Malas.
Courtesy of Zina Malas
I also struggled to understand interviewers who spoke Québécois French, a dialect used in Montreal. I went to a French school in Lebanon, so I’m fluent, but I couldn’t for the life of me understand this particular accent, which lost me opportunities.
After applying for what I’d estimate were at least 200 jobs, I connected with a Lebanese HR rep who saw my résumé and gave me the chance to interview for a content manager role. After roughly three months of searching,it became my first job in Canada.
I stayed at the company for 1.5 years, and then moved into tech sales at a different company for a few months.
The cost of living and isolation in Canada drove me to leave
In Lebanon, the work culture was generally less formal. I could show up late to work in a random outfit and no one would say anything. We could have disorganized files and communicate with team members over Whatsapp. It was friendly and laid-back.
In Canada, things were more organized. I knew exactly what my tasks were, and was given proper equipment. I remember being shocked when I was given a MacBook and phone number for work.
My compensation in Canada was good compared with what I could make in Lebanon. I had a nice life, a nice apartment, and ate well. But with the cost of rent, bills, and groceries, I feel like I wasn’t saving much, and was basically living paycheck to paycheck. It’s one of the reasons I left.
Malas struggled to make new friends in Canada.
Courtesy of Zina Malas
Another reason was how hard it was to meet new people, and my mental health suffered as a result. Canadian culture is highly individualistic, which is hugely different to the Middle East. In Lebanon, if I go out with one friend to a restaurant, I’ll end up meeting 10 new people. If I tried to talk to people in Canada while I was out, conversations would end abruptly. If my roommate didn’t have friends, with whom I was thankfully able to have a lot of fun, I probably would have been completely alone.
I imagined I’d meet so many new people and have the time of my life, but my expectations weren’t met. Plus, I couldn’t deal with the cold weather.
In September 2025, I went home.
I’m running my own business in Lebanon now, and I’m happier
I’m currently running my own company, Tawlé Consultancy, which helps businesses in the MENA region who are declining or feel stuck. I started it in Canada, but working on it from the West felt weird, as though I was righteously telling people what to do from a distance. Now, I can sit with people, help them come up with new ideas, and feel like I’m making a valuable impact.
Malas runs her own company in Lebanon
Courtesy of Zina Malas
I’ve noticed many people my age in Lebanon are also trying to build their own thing. Our generation has been through a lot, and we’re trying to figure things out and establish ourselves. When I go to coffee shops, I see so many founders around me. It’s very inspiring.
Being in a stable country like Canada eased my mind, as I wasn’t worried about my physical safety, and it helped me deal with the trauma I experienced in Lebanon.
But I’m happier living in Lebanon. I’ve realized I’m too Lebanese to live anywhere else.
Do you have a story to share about moving abroad and deciding to come home again? Contact this reporter at ccheong@businessinsider.com
