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Meta hires longtime Apple design leader Alan Dye to run a new Reality Labs creative studio

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Meta has hired longtime Apple design leader Alan Dye to run a new creative studio inside its Reality Labs division, CEO Mark Zuckerberg announced in a series of posts on Threads on Tuesday.

“Today we’re establishing a new creative studio in Reality Labs led by Alan Dye, who has spent nearly 20 years leading design at Apple,” Zuckerberg wrote on Threads, saying the group will help define “the next generation of our products and experiences.”

Zuckerberg said the studio will bring together “design, fashion, and technology” and that Meta wants to “treat intelligence as a new design material and imagine what becomes possible when it is abundant, capable, and human-centered.”

The goal, he added, is to “elevate design within Meta” by assembling a team with “craft, creative vision, systems thinking, and deep experience building iconic products that bridge hardware and software.”

Dye will work alongside several high-profile design leaders. He will report to Meta’s chief technology officer and Reality Labs head Andrew Bosworth.

Dye is one of the most prominent figures in Apple’s modern design history. He has led Apple’s design studio since 2015 and has played a key role in shaping the company’s software and the look and feel of many of its devices, including the interfaces for products such as the Apple Watch, iPhone X, and Vision Pro headset.

Most recently, Dye was responsible for Liquid Glass, Apple’s new design across its devices that makes elements of the user interface look transparent.

His team has also worked on a slate of new smart home hardware, according to Bloomberg, which first reported his move to Meta.

Zuckerberg said that Dye will be joined by “another acclaimed design lead from Apple,” Billy Sorrentino, as well as Joshua To, who leads interface design across Reality Labs; industrial design lead Pete Bristol; and metaverse design and art teams led by Jason Rubin.

The CEO framed the move as part of Meta’s push into AI-powered devices such as smart glasses.

“We’re entering a new era where AI glasses and other devices will change how we connect with technology and each other,” Zuckerberg wrote.

While the potential is “enormous,” he said the new studio will focus on making every interaction “thoughtful, intuitive, and built to serve people.”

Earlier this year, Meta hired another Apple engineer, Ruoming Pang, to its new Superintelligence Labs organization. Pang led Apple’s AI models team.

Apple did not respond to a request for comment from Business Insider. A Meta spokesperson pointed to Zuckerberg’s posts on Threads.

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3 design mistakes you’re making in each room of your house

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The internet is full of interior design aesthetics — Scandinavian, Boho, Country House, Maximalist — each complete with its own set of experts and influencers explaining what must-haves you need to best accomplish the trend.

From quirky pastel candles and oblong mirrors to designer couches and industrial curtain rods, it’s no wonder Americans spend an average of $1,599 on home decor annually, per a 2024 Opendoor survey.

But LA-based content creators Robert Gigliotti and Ethan Gaskill have taken a different approach to interior design influencing.

The friends and collaborators have garnered more than 3.5 million views on TikTok sharing their most disliked interior design and home decor trends in a series called “home decor icks.”

Gigliotti and Gaskill are not designers but have self-taught eyes for design fostered by family experiences.

Gigliotti told Business Insider that his mother flipped houses while he was growing up in Connecticut and he became “tired of them all being builder gray,” so he got involved in helping pick out tiles and other finishes.

Meanwhile, Gaskill was raised in North Carolina and drew inspiration from his father, a custom home builder, and his mother, a real-estate agent.

“My mom was always around the house and really ingrained in my brain the idea of keeping a tidy space and making sure your space is a kind of reflection of who you are, in the way that it sort of impacts your mind,” he said.

Gigliotti and Gaskill said their opinions have resonated with audiences online partly because they’re calling out mistakes they’ve made or seen themselves.

“It’s all things that people kind of agree on or relate to in a way, that they can kind of laugh about,” Gaskill said.

Gigliotti added, “The second anything becomes too serious, it’s not fun anymore, so it’s not like we would actually go in someone’s home and be like, ‘This is disgusting.’ Honestly, it’s amazing effort if you painted everything pink and did your statement wall of floral wallpaper. At least you’re having fun. If you love it, we like it.”

Business Insider spoke with Gigliotti and Gaskill to hear more about what they think you should avoid when decorating each room of your home, from “cringey” art prints and DIYs to overly curated shelving.


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