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An ‘ICE OUT Enterprise’ protest is urging Minnesota residents to book and later cancel rental cars

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Enterprise is the latest company caught in the crosshairs of anti-ICE protests.

A video showing protesters lined up outside of a Minnesota Enterprise Rent-A-Car location went viral earlier this week on TikTok, part of an “Ice out Enterprise” protest campaign.

Organizers encouraged participants to disrupt Enterprise’s operations by reserving rental cars and then canceling the bookings shortly before pickup — a tactic they say is designed to draw attention and strain vehicle availability that could be utilized by Immigration and Customs Enforcement agents.

“Enterprise is renting cars to ICE agents and profiting from the violence that agents are bringing to our communities,” Minnesota organizers associated with the Sunrise Movement, a progressive climate and social justice advocacy group, posted on social media. The post asked protestors to “please be polite to employees when you contact them.”

An Enterprise employee working the counter at one of the rental car company’s Saint Paul, Minnesota, locations confirmed to Business Insider on Friday that protesters had been calling the store. The employee declined to comment further, citing the company’s media policy.

“I’ve called and told them I was disappointed that they were collaborating with ICE,” a commenter on Instagram said.

“They answered the phone super quickly,” another added. “I was told a complaint would be logged right away.”

The viral video, which was posted on Thursday, had more than 323,000 views on TikTok as of publication. It shows a line of demonstrators holding signs reading “No cars for ICE” and “Cancel ICE contracts now.”

It’s unclear if Enterprise has any contract with ICE. Enterprise did not respond to a request for comment from Business Insider.

The effort is part of a “week of actions” in Minnesota leading up to a “business blackout” on Friday to protest ICE’s presence in the state. The Sunrise and Sunrise Twin Cities groups didn’t respond to requests for comment from Business Insider.

The video has also drawn reactions from conservative commentators on X.

“Anti-ICE leftists are now booking and canceling car reservations at Enterprise to protest them renting cars to ICE,” wrote Chaya Raichik, who operates the popular Libs of TikTik account on X, in a post with more than 208,000 views.

White House spokesperson Abigail Jackson told Business Insider in a statement that “dangerous” protest efforts had led to a rise in violence against ICE officers. “ICE officers act heroically to enforce the law and protect American communities with the utmost professionalism,” she said.

Enterprise is the latest major corporation to face consumer pressure as immigration enforcement activity in Minnesota has drawn widespread protest.

Earlier this month, Hilton removed a franchisee from its portfolio after a video that purported to show a hotel employee refusing to provide immigration enforcement officers rooms.

In a statement, the hotel chain criticized the operator and said its corporate policy was to make all locations “a welcoming place for all” and that it does “not discriminate against any individuals or agencies.”

Minneapolis-based Target has also faced heat from activists who accused the retailer of cooperating with immigration officials. The retailer denied those claims an internal memo obtained by Business Insider.

“Target does not have cooperative agreements with any immigration enforcement agency,” human resources chief Melissa Kremer wrote to employees. “We’re listening and working to de-escalate where possible.”

Enterprise, which runs around two dozen locations in the Twin Cities, is still facing calls from Minnesota-based protestors.




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Why enterprise AI superusers are going best-of-suite

by with No Comment Xpandfy

If you’re still looking for best-in-class or best-of-breed when it comes to your enterprise management systems, it might be time to raise your expectations.

According to Stephan de Barse, president of the global Business Suite for SAP, a new gold standard has emerged — a superlative he calls “best of suite.”

In de Barse’s view, the competitive arena for enterprise management now exists within an integrated framework of AI, data, and core applications. That elevates it from a narrower proving ground, where being a “best of breed” provider checks only one or two of those boxes.

And while being “best of suite” isn’t all about AI, the rapid acceleration of AI-centered workflows meant that SAP needed to think differently about the role of AI in enterprise management. This outcome — a clear path and proximity for AI to easily navigate between divisions and functions — is one of the ways the SAP Business Suite lives up to the new designation.

“Many companies treat AI like a separate layer somewhere in the technology stack,” said de Barse. “That way, it’s disconnected from your end-to-end business processes and disconnected from your data strategy. The moment AI doesn’t make it back to the end-to-end business-process context it’s very, very difficult to drive value.”


Stephan de Barse Quote

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AI with suite-wide sweep

According to McKinsey’s on-going tracking of enterprise AI from the C-Suite perspective — captured in regular releases of its State of AI reports — the percentage of organizations that report using AI in three or more divisions more than doubled between 2021 and 2025. Use of AI in four or more company divisions tripled across that time period. Companies using AI across five or more divisions — while starting smaller at 4% of those surveyed in 2021 — posted quadruple growth, forecasting near enterprise-wide ubiquity for AI use.


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This trajectory toward AI native enterprises is significant. Where the AI ROI conversation was once centered around generalized productivity powered by LLMs, de Barse has watched it reach hard improvements in both the P&L (e.g. improvement of topline revenue) and the Balance Sheet (e.g. improvement of working capital).

He cited the example of an AI agent on the commercial side of an enterprise forecasting deals likely to close. This would send a signal to manufacturing to increase capacity and procurement to line up raw materials.

“If you think about the entire value chain, from sourcing components to getting a product in the hands of customers, that has to be orchestrated by a series of agents that can help organizations reach better decisions and improve business results,” de Barse said. “Customers want to work with us to get there, because they understand this must be across business processes.”

Best in suite meets best in orchestration

SAP’s own proprietary AI interface is known as Joule, which de Barse described as a “superorchestrator” — a single, accessible entry point to all business applications that, in aggregate, determine how an enterprise runs and employees work, as well as the customer experience.

With Joule, “you ask questions, but you also give instructions,” de Barse said. “You don’t have to log into five different applications to do something — it’s all being orchestrated by Joule. So the way we think about interacting with software becomes different.”

For manufacturers, that can mean an easy conversational prompt to forecast potential supply-chain disruptions and arrive at a solve. In the finance context, it means instant insight into the cash conversion cycle relative to working capital.

“At the enterprise level, this is happening at an unprecedented pace,” he said.

In de Barse’s view, these capabilities also call for cultural shifts within organizations — leaning away from optimizing current processes to rethinking how entire functions should be done, so that what becomes automated and tasked to agents is operating in “best-of-suite” condition.

“It’s pretty exciting. This,” he said, “is the opportunity.”




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