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Event director was laid off twice from the same company. Here’s what she learned.

This as-told-to essay is based on a conversation with Meghan Soman, a 41-year-old contract events consultant who previously served as the director of events and trade marketing at a cinema advertising company. She is based in Long Island. Her identity and background have been verified by Business Insider. The following has been edited for length and clarity.

I started working at a cinema advertising company in 2007 and eventually became the director of events and trade marketing.

When the CEO held a virtual town hall in 2020 and said there needed to be layoffs, I knew I would be one of the first to go because I served zero purpose at that point. Nobody was going to events or getting together.

Roughly 15 minutes after that meeting, I got a phone call from my boss and he laid of me off.

The president of sales at the time called me and told me they wanted to bring me in as a consultant to help with smaller virtual events. He said it wouldn’t be a lot of money, but they loved me and wanted to keep me on. So I did consulting work for them for the next year and a half.

They hired me back full-time in 2022 and I worked there until January 2024. Then I was laid off again, a week after coming back from maternity leave for my son.

A gut punch

The second layoff was a gut punch. I had an hourlong meeting on the books with my boss, and I thought we were going to plan out our year. I had just finished my personal assessment and was going to ask for a promotion. I walked into the meeting with my laptop and notebook, ready to get back to work. Then I saw the HR in the room.

It was such a rush of emotion. By the time I got back to my desk, I had been locked out already. I know that’s protocol for a lot of layoffs, but it hurt. I called my husband in the building lobby and had a bit of a breakdown. Then I went home and sat on my couch in shock.

The first layoff was easier because the entire world was in the same boat. The second time, even though it was part of a larger layoff, it messed with my head.

It hurt more to be included in this layoff because I had gone on maternity leave and given them a 10-page playbook on how to do my job. It made me wonder if it would have happened if I hadn’t done that?

I was looking for event jobs after the layoff, but I wasn’t hearing back from 99% of the companies I applied to. It got to a point where I thought maybe I wasn’t meant to do that job anymore. I thought I failed at events, and that led me to take a completely different kind of role that fell into my lap.

My cousin’s next-door neighbor had an independent record label and hired me as a bookkeeper. I did that for a year and a half. It was cool to learn a completely different industry and I love live music — but it was not the role I was meant to be doing.

I stayed longer than I should have because my boss was an easygoing guy, and he understood if daycare called and I had to pick up my kid. But I realized I’m meant to do events. It’s what I love.

Don’t let layoffs deter you

I felt a sense of loyalty to the company and I thought that there was a sense of loyalty to long-term employees. Once the fog cleared, though, I realized it was a different group, different management, and different circumstances than when I started.

I understand now that it’s a company — and their main goal is to make money and appease shareholders. It sucks, and it still hurts every once in a while, but I’ve moved on.

It feels personal, and it is. It’s your livelihood, and it’s something that, in my case, I thought I was meant to be doing. But they’re just looking to trim the fat. You have to accept that and compartmentalize it.

It took me a couple of years to realize I did not fail at events — and people shouldn’t let a layoff deter them from what they want to do. I know now that I was part of a layoff and these things happen. Now I’m trying again.




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Paramount+ got about 1 million new subscribers the day of its first UFC event, an exec told staffers

UFC is already a hit for Paramount+.

Paramount’s flagship streaming service generated about a million new subscribers on the day of its first-ever UFC event, Paramount product chief Dane Glasgow told employees in a town hall on Tuesday morning, three staffers who attended the meeting told Business Insider.

A Paramount spokesperson said: “Those numbers are unverified, and it’s against our policy to share speculative data externally.”

In August, Paramount did a deal with UFC parent TKO that will see it pay $7.7 billion to secure UFC rights in the US for seven years.

Glasgow said at the town hall that Saturday was the second-largest day of sign-ups ever for its streamer, and that UFC 324 was the second-most-streamed sporting event on the service, according to two employees.

Notably, Paramount made its UFC matches available for anyone with a Paramount+ subscription, which starts at $8.99 a month. Before the Paramount deal, many UFC matches were only on pay-per-view for around $80 each.

Paramount previously announced that its UFC broadcast had just under 5 million average viewers for the main card. Paramount CEO David Ellison told staffers in an email that it was “the largest-ever exclusive live event for Paramount+.” The streamer has drawn larger audiences to other non-exclusive live events, including NFL games that ran on both Paramount+ and CBS.

“This record-breaking performance is, above all, a testament to the extraordinary teamwork across our entire company,” Ellison told employees in his memo, which was obtained by Business Insider.


UFC champ

Paramount’s UFC event, which saw Justin Gaethje emerge victorious, was highly viewed, the company told employees.

Chris Unger/Zuffa LLC



For context, Netflix’s Jake Paul vs. Mike Tyson fight added about 1.4 million US subscribers to that service in November 2024, according to the subscription data firm Antenna. The firm only tracks US data.

Antenna estimated that Paramount+ reeled in an estimated 3.2 million new US customers when it hosted the Super Bowl in 2024.

Read Ellison’s full memo to employees below:

Team,

A huge congratulations to everyone who contributed to the success of our first UFC event on Paramount+! Several members of our leadership team and I were cageside Saturday night, and we were completely blown away by the experience and by the intensity, skill and heart on display across the card. We left the T-Mobile Arena in Las Vegas more excited and energized than ever about our partnership with Dana White and the entire TKO/UFC team.

I’ve heard from several executives at TKO/UFC, and they also could not be more pleased with how everything came together. It was a fantastic start to our 7-year partnership!

While we went into the weekend with high expectations, I’m thrilled to share that we exceeded them, reaching nearly 5 million streaming views — the largest-ever exclusive live event for Paramount+. And the actual audience was likely even higher, given how common co-viewing is among UFC fans.

This record-breaking performance is, above all, a testament to the extraordinary teamwork across our entire company. Every single business unit, division and team — from Paramount+, Paramount Pictures and CBS to MTV, BET, Nickelodeon and Pluto, as well as Marketing, Social, Ad Sales, Technology, Events and more — came together, rolled up their sleeves and got creative. The incredible power of Paramount One to reach the broadest possible audience was on full display companywide, and UFC 324 stands as our strongest example yet of what we can achieve when we all work together toward a common goal.

Again, hats off to everyone. With nearly 5 million streaming views and record-breaking engagement, UFC 324 set the bar high, and we can’t wait to keep the momentum going at UFC 325 next weekend in Sydney!

Let’s go!

David




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