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Gen Z consultants from MBB and Big Four firms are quitting for a surprising new exit opportunity: TikTok

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Kelly He-Sun landed one of the corporate world’s most competitive jobs as a consultant at Boston Consulting Group and got promoted to a project leader by age 25.

But she didn’t see herself doing consulting forever, so in 2024, she quit after almost six years. She planned to spend time traveling and creating fashion and lifestyle content, but when she made a video about working in consulting, it took off.

“I made a video about the number of hours we typically work, and it just blew up. I didn’t expect it to draw that kind of attention,” she told Business Insider. “That’s when I started realizing, ‘Wow, people are really interested in this type of content.'”

He-Sun is among a growing group of Gen Z and millennial consultants who are trading traditional exit opportunities for content creation. Posts about consulting rack up thousands of views on TikTok and Instagram, while the #corporatelife hashtag has over 1.7 million posts on TikTok.

For some consultants from top firms, like MBB or the Big Four — which includes McKinsey, Bain, and BCG, and PwC, KPMG, Deloitte, and EY — their background can signal credibility, as well as the chance to get an insider’s perspective into an industry that’s famous for its secrecy and notoriously competitive to break into.

Three consultants-turned-content creators told Business Insider how they leveraged their high-profile jobs into lucrative exits with the help of social media, and why they have no plans to go back.

Content creation can be as lucrative as consulting

He-Sun posts all about consulting and general career tips, like about how she became one of the youngest managers at a top consulting firm and how to ask for help while still sounding competent.

While she started posting in 2024, she ramped up her strategy in 2025. So far in 2026, she’s made around $42,000. With over 50,000 followers between Instagram and TikTok, He-Sun makes most of her money through brand deals, but has also earned through affiliate marketing, user-generated content, and 1:1 coaching.

Joe Fenti, who has over 800,000 followers across accounts, left his job at a Big Four consulting firm in 2024 to become a full-time comedian and content creator. Fenti also capitalizes on his background by roasting consulting and corporate culture. One sketch, titled “Timesheets In Consulting Make No Sense,” has racked up more than 2.2 million views.

The 29-year-old started posting content while he was still working at his firm, but finally quit when the money he was making from content, primarily via brand deals, exceeded his consulting salary.

Jack Kim, a 29-year-old who quit his job at Bain last year, started posting about consulting on YouTube while he was still at the firm and realized there was a huge audience looking for insights on breaking into consulting.

He and his friend now run Casebuddy, a one-on-one mentorship business that helps take clients through the entire process of landing a consulting job, from résumé writing to acing case interviews. They charge between around $1,300 and $6,700, depending on the service, and he said most people applying for the program find it through his social media presence.

A growing opportunity in the creator economy

While mostly associated with consumer brands, influencer marketing is becoming increasingly important to B2B companies — and those companies often want to work with creators whose audience includes working professionals.

Whereas lifestyle influencers might get brand deals with retailers like Walmart or Sephora, corporate influencers can score brand deals with SaaS companies. Fenti has worked with Grammarly and Scribe, while He-Sun has partnered with Microsoft, Indeed, and several SaaS startups.

“We’re in this era of the rise of the B2B creator,” Brendan Gahan, founder of Creator Authority, told Business Insider, adding that the number of creators focused on business and corporate life was “exploding.”

The trend can be seen in the growth in LinkedIn content creators, as well as the way executives at major companies have become de facto influencers. McKinsey has promoted its own “top voices on LinkedIn,” a list that included leader Bob Sternfels. Lara Sophie Bothur previously told Business Insider how she became Deloitte Germany’s first corporate influencer.

Gahan said B2B influencer marketing was expected to be worth $7.7 billion by the end of 2025. A LinkedIn report from 2025 found that B2B marketers use influencers to raise brand awareness, build trust, and convert sales.

Gahan said influencers can help shape the reputation and opinion of a brand, and in turn influence the decision makers inside companies. For instance, if a bunch of consultants at a firm become interested in a software product they’ve seen promoted online, it’s more likely their company will be interested in buying that product.

A glimpse into the mystery of consulting

Consulting is a notoriously secretive, prestigious, and high-paying industry, so naturally, plenty of young professionals are hungry for the inside scoop on how it works and how to break in.

Kim said when he was first applying to consulting, he found there was a lot more information online about how to break into fields like finance and law, while consulting was still a mystery. “I wasn’t really able to find anyone that was specifically doing consultant content,” he said.

Fenti said he thinks the content resonates because consulting can be a “nebulous” industry full of “fluff answers” about what consultants actually do.

He also thinks his jokes about consulting and corporate culture resonate because the MBB and Big Four firms collectively employ over a million people, and it’s “nice to see the world you live reflected back to you and to see the frustrations you feel is also felt elsewhere.”

None of the creators currently has plans to return to the corporate world.

After the grind of consulting, He-Sun said she finds content creation work to be “really easy” in comparison, and she plans to expand her revenue streams in the coming year.

Kim said that he loves his mentorship business and has plans to continue growing it, but ultimately wants to become a much bigger content creator.

Fenti wants to do more stand-up comedy in addition to his content creation, and said he would never go back to a corporate job.

“I love being my own boss. I love creating my own schedule,” he said. “It’s such a freeing feeling.”




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Bessent: Private equity firms won’t have to sell single-family home rentals

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Treasury Secretary Scott Bessent said that President Donald Trump’s proposal to keep Wall Street players from buying single-family homes would not force them to sell their current holdings.

“These big institutions buy housing, then rent them out, and they’re able to depreciate it. They hide their earnings, pay lower taxes,” he said on Thursday at the Economic Club of Minnesota.

“The idea here is bygones are bygones,” Bessent added. “We’re not going to have a forced sale here.”

On Wednesday, Trump said he would ban institutional investors from purchasing single-family homes in an effort to make housing more affordable for Americans. Single-family homes refer to standalone residential buildings with their own entrance designed for one household.

“For a very long time, buying and owning a home was considered the pinnacle of the American Dream,” Trump wrote on a Truth Social post. “That American dream is increasingly out of reach for far too many people, especially younger Americans.”

Shares of asset manager Blackstone fell 5.6% on Wednesday after Trump’s post. Blackstone, which manages $1 trillion in assets, oversees one of the largest rental housing portfolios in the US, with several hundred thousand single-family homes and apartments. Other stocks similarly fell.

Critics say firms like New York-based Blackstone put pressure on the housing market, reducing the availability of homes and driving prices up. Blackstone closed 1.1% higher at the end of the trading day on Thursday.

The institutional players, meanwhile, say lack of housing supply — not big-business ownership — is pushing prices up.

In Minnesota on Thursday, Bessent said that the administration has not decided on the “exact contours” of this new proposal.

“We want to keep the traditional mom and pop owners in. We want to keep families who rent out to their other family members,” he said.

Bessent said that this practice of large firms buying up single-family homes started during the 2008 financial crisis, when private equity companies were among the few parties with the money to buy these homes.

“They hoovered up the single-family housing stock,” he said.

The US Government Accountability Office found that in 2022, the five largest institutional investors owned nearly 2% of single-family rental homes.




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China is going after US defense firms and execs over weapons sales to Taiwan — and Palmer Luckey’s on the list

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China announced sanctions against 20 US defense companies and 10 senior executives on Friday, citing US arms sales to Taiwan as its motive.

In a statement, China’s foreign ministry said its assets within China, including movable and immovable properties, would be frozen and that domestic organizations and individuals would be prohibited from doing business with them.

Individuals named on the list would also be denied visas and entry to the country, the ministry added.

The sanctions list includes Northrop Grumman Systems Corporation, Boeing’s St. Louis branch, Epirus, and Anduril Industries founder Palmer Luckey.

In a statement, a spokesperson for the foreign ministry said: “We stress once again that the Taiwan question is at the very core of China’s core interests and the first red line that must not be crossed in China.”

“Any company or individual who engages in arms sales to Taiwan will pay the price for the wrongdoing,” they added.

When reached for comment, Anduril pointed Business Insider to an X post from Luckey in which the CEO joked that he was honored.

“I want to thank my family, my team, and my Lord Jesus Christ for this award,” Luckey wrote on X. “Anduril has been sanctioned for a while now, as have many of my peers, but it means so much to finally have my non-existent Chinese assets seized and repurposed.”

China’s sanctions follow the US announcement of a $11 billion military package for Taiwan last week.

The deal, which includes self-propelled Howitzers and HIMARS rocket launchers, still needs to be approved by Congress — but it drew a swift response from Beijing.

Lin Jian, a spokesperson for the foreign ministry, said in a statement at the time that China “strongly deplores and firmly opposes” the sales.

China regards Taiwan as a breakaway province that will one day come under Beijing’s control, and Chinese President Xi Jinping has refused to rule out an invasion of the island. Taiwan’s ruling Democratic Progressive Party views Taiwan as separate from China.

Under the Taiwan Relations Act, the US is obligated to assist Taiwan in defending itself.

Beijing has ramped up pressure around the island in recent years, holding frequent military exercises in the surrounding skies and waters.

A 2024 report by the Washington, D.C.-based think tank the Center for Strategic and International Studies suggested that China may be able to exert power over Taiwan without launching an invasion.

The report said China could impose a quarantine of the island using its coast guard.

“The purpose of a quarantine is not to completely seal Taiwan off from the world but to assert China’s control over Taiwan by setting the terms for traffic in and out of the island,” it argued.

“A key goal is to compel countries and companies to comply with China’s terms.”




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