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An internal document shows how much Meta is pushing employees to use AI

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Mark Zuckerberg wants Meta to be “AI-native.” An internal document shows one way the company’s CEO plans to get there.

The company has set goals for how much some employees should use AI tools for tasks such as coding.

Meta employees created a document to collect information about these goals from across different organizations, according to a copy seen by Business Insider. It includes goals set late last year and for 2026.

Tech companies are using various methods to motivate staff to use AI, such as tying AI use to performance reviews and gamifying AI use with competitive leaderboards.

The document states that Meta’s creation org, which is responsible for building and maintaining core creative experiences, set a goal for the first half of 2026 that 65% of engineers are expected to write more than 75% of their committed code using AI. Committed code is code that has been saved and tracked in a project.

Meta’s Scalable Machine Learning org, which focuses on AI models and infrastructure, had a goal for February 2026 to achieve 50% to 80% AI-assisted code, the document said. It cited a comment alongside this goal from a senior engineering manager that said: “We are not tracking this via metrics.”

The document also listed several companywide goals for Q4 2025 for central products — a horizontal org spanning Messenger, WhatsApp, Facebook, and other major products. One target is for 80% of mid to senior-level engineers to adopt AI tools such as DevMate, Metamate, and Google’s Gemini, with a note that the focus is on “tool adoption” rather than the percentage of code written by AI.

It said that 55% of code changes from software engineers across the central product orgs should be “Agent-Assisted.”

It is not clear whether the goals listed in the document are tied to performance reviews.

“It’s well-known that this is a priority and we’re focused on using AI to help employees with their day-to-day work,” a Meta spokesperson told Business Insider. They said that Meta’s performance program is focused on rewarding impact from AI tools, not just usage.

Here’s a breakdown of Meta’s goals in the memo:

(Note: Some technical terms have been rephrased for clarity)

Mark Zuckerberg’s AI odyssey

Zuckerberg is aggressively trying to make Meta what he has called an “AI-native” company. Meta has started tying employee performance to their AI usage, Business Insider reported last year, and staff are using Meta’s internal AI bot to write reviews for their peers.

More recently, the company rebranded some employees within a division of Reality Labs with one of three titles: “AI Builder,” “AI Pod Lead,” or “AI Org Lead.”

The change comes as Meta is adopting smaller teams and moving toward a flatter organizational structure.

“Our ultimate goal is to drive a step change in engineering productivity and product quality,” read a memo about the changes, which was reviewed by Business Insider. “To achieve this, we’re fundamentally rewiring how we operate, how we are structured, and how we support each other.”

Andrew Bosworth, Meta’s CTO, told staff on Tuesday that he would take charge of Meta’s “AI for Work” initiative, which is designed to boost the company’s internal adoption of AI tools, according to a memo reviewed by Business Insider and first reported by The Wall Street Journal.

Meta laid off several hundred employees across Reality Labs and other orgs this week.

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Slack’s new head just denounced Salesforce CEO Marc Benioff’s ICE jokes in internal messages

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Salesforce executives, including Slack’s new general manager, addressed Salesforce CEO Marc Benioff’s jokes about Immigration and Customs Enforcement, according to internal messages.

Benioff angered some employees with the comments on Tuesday, including one about ICE surveilling employees’ travel.

“I want to acknowledge the jokes that happened this morning at CKO,” Slack general manager Rob Seaman wrote in an internal Slack message viewed by Business Insider. “I cannot defend or explain them. They do not align with my personal values and I know this to be the case for many of you as well.

Salesforce has yet to respond to repeated requests about Benioff’s comments and did not immediately respond to a request for comment for this story.

“I assume there will be a statement that addresses them,” Seaman wrote. “If there isn’t, I’ll talk about it in the next all Slack call, and then I hope we can highlight what was actually super positive from the morning – real, authentic acknowledgment of the work that you’ve all done and the importance of Slack right now.

Salesforce recently promoted Seaman to executive vice president and general manager of Slack, following Slack CEO Denise Dresser’s departure in December to become OpenAI’s chief revenue officer. The company also promoted Joe Inzerillo, its previous chief digital officer, to president of enterprise and AI technology, overseeing both Slack and Agentforce.

Craig Broscow, a VP, also addressed Benioff’s comments on Slack, calling on Benioff to publicly respond.

“Marc has so much valuable insight to share on the Agentic Transformation,” Broscow wrote in a message viewed by Business Insider. “And the quarter was so strong. Everyone’s excited to be here. Most of us love our work and appreciate the privilege of working here. But for the senior leaders who I’m sure follow this thread to engage employee sentiment: this is overshadowing everything else and for everyone who has the courage to post there are 100+ people in Vegas who share their deep disappointment. It would be a step in the right direction and for Marc to acknowledge as soon as possible – ideally publicly – that his attempted joke was extremely upsetting to large segments of his employee base.”

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Read Sam Altman’s internal Slack message to employees saying ICE ‘is going too far’

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Being patriotic means you also need to call out “overreach” when you see it, Sam Altman privately told OpenAI employees in a message that said Immigration and Customs Enforcement had gone “too far.”

“I love the US and its values of democracy and freedom and will be supportive of the country however I can; OpenAI will too,” the OpenAI CEO wrote in an internal Slack message. “But part of loving the country is the American duty to push back against overreach. What’s happening with ICE is going too far.”

OpenAI employees responded positively to Altman’s message on Slack, including heart and thank-you emojis.

Altman’s message, which was first reported by The New York Times’ Dealbook newsletter, comes as CEO and tech leaders face internal and external pressures in the wake of the deadly Border Patrol shooting of Alex Pretti on Saturday. Pretti is the second person to be fatally shot by federal law enforcement amid a surge in immigration enforcement in and around Minneapolis.

Altman also praised Trump’s leadership in his message and expressed hope that the president could cool tensions — the latest example of a CEO attempting to balance being critical of actions tied to the Trump administration’s policies while also staying on the president’s good side.

“President Trump is a very strong leader, and I hope he will rise to this moment and unite the country,” Altman wrote. “I am encouraged by the last few hours of response and hope to see trust rebuilt with transparent investigations.”

As a general principle, Altman wrote that OpenAI tries to “stick to our convictions and not get blown around by changing fashions too much.”

On Monday, the White House appeared to be recalibrating its response in the wake of significant criticism, including from some congressional Republicans.

White House press secretary Karoline Leavitt declined to associate Trump with Homeland Security Secretary Kristi Noem and White House advisor Stephen Miller’s initial statements that Pretti was trying to commit domestic terrorism.

Read Sam Altman’s message to employees

I love the US and its values of democracy and freedom and will be supportive of the country however I can; OpenAI will too. But part of loving the country is the American duty to push back against overreach. What’s happening with ICE is going too far. There is a big difference between deporting violent criminals and what’s happening now, and we need to get the distinction right.
President Trump is a very strong leader, and I hope he will rise to this moment and unite the country. I am encouraged by the last few hours of response and hope to see trust rebuilt with transparent investigations.
As a company, we aim to stick to our convictions and not get blown around by changing fashions too much. We didn’t become super woke when that was popular, we didn’t start talking about masculine corporate energy when that was popular, and we are not going to make a lot of performative statements now about safety or politics or anything else. But we are going to continue to try to figure out how to actually do the right thing as best as we can, engage with leaders and push for our values, and speak up clearly about it as needed.

Correction: January 27, 2026 — Alex Pretti was fatally shot by Border Patrol, not ICE.

Do you work at OpenAI? Contact the reporter from a non-work email and device at bgriffiths@businessinsider.com




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Internal emails show what happens inside Nvidia when its products face backlash

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An internal Nvidia email chain revealed how senior executives at the chip giant — including founder and CEO Jensen Huang — mobilized in response to customer criticism of a key product launch late last year.

The thread offers a glimpse into how the company responds to public backlash as it expands products designed for individual developers and researchers.

The thread, which Business Insider has seen, centered on the launch of DGX Spark, a desktop AI system designed for developers and researchers to build AI products and work on apps for data science, medicine, and other fields.

While much of Nvidia’s business targets data center customers, Huang underscored Spark’s significance in the thread, calling it the “ultimate developer’s platform — out of the box easy to run all NVIDIA.”

Spark drew criticism soon after its launch, with some citing software stability and performance issues, which garnered coverage in other tech outlets.

An Nvidia spokesperson declined to comment.

Anshel Sag, a Moor Insights & Strategy analyst who has tracked Nvidia launches for 15 years and was an early DGX Spark tester, said the company’s long experience releasing graphics cards in the gaming industry — where products are routinely scrutinized — has made it adept at handling public feedback, with Huang typically keeping a close eye on new releases.

In recent years, the company has become even more reactive, Sag said, due to increased internal resources and “sensitivity about the stock price and how negative sentiment can draw that down.”

Nvidia CEO Jensen Huang steps into the fray

In the fall of last year, AstraZeneca executive director Justin Johnson wrote in a LinkedIn post that while the DGX Spark met performance and speed claims, the software experience was buggy and unstable.

After an Nvidia executive shared Johnson’s post in an internal email thread, Huang entered the fray.

“Jump on x and say you will fix,” he wrote.


A founder's edition of the DGX Spark on display at a Paris tech show last June.

A founder’s edition of the DGX Spark on display at a Paris tech show last June.

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Subsequently, an Nvidia engineer replied that the company had reached out to Johnson to resolve most of the issues, which were related to a version mismatch of CUDA, Nvidia’s software that allows developers to build AI apps powered by its GPUs.

Johnson responded that he appreciated the outreach and was exploring setting up DGX Spark at the pharmaceutical company, the chain said.

Nvidia staffers ramp up responses

Following Johnson’s criticism, Nvidia staffers saw other unfavorable responses online and set up a social listening campaign to flag complaints from other influential figures, as well as discussions on Nvidia forums and Reddit, the emails said.

Staffers tracked complaints and engaged directly with key critics who raised concerns about DGX Spark’s performance, heating issues, and pricing.

Another incident involved the researcher Christopher Kouzios, who wrote on LinkedIn that he’d purchased DGX Spark to conduct medical research after his daughter died from a rare brain tumor, with the goal of studying cancer risk in his sons.

Kouzios said software incompatibility had rendered the system unusable and that he’d only received an automated acknowledgment 38 hours after filing a support ticket.

After an Nvidia executive flagged the post, team members said they were fixing the bug, according to the emails. The executive later circulated an updated post in which Kouzios lauded Nvidia’s customer support.

“While the situation initially frustrated me, Nvidia’s response time was exceptional,” Kouzios told Business Insider. “In more than 33 years working with large technology companies, I have never seen an organization respond that quickly to public technical feedback.”

It’s often standard for hardware to ship without fully finished software, Sag said, adding that Nvidia tends to be more “high-touch” than other tech companies in fielding complaints — an approach that flows down from an exceptionally “hands-on” CEO.

Nvidia has previously faced some launch hiccups and early criticism for new products, such as its Blackwell rollout, which encountered manufacturing challenges.

While a CEO’s involvement is notable and Nvidia’s backchannel efforts appeared to placate critics, such an approach isn’t without risks, another analyst said.

“C-suite engagement during product controversies has become more common in tech, particularly for founder-led companies,” said Kate Holterhoff, a senior industry analyst at RedMonk. “It can signal authenticity and accountability, but it also carries reputational risk if the response is perceived as defensive or dismissive.”

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