Amanda Hoover

Tech companies are pulling a classic layoff switcheroo

Tech bosses say AI will make us work less. So far, that’s mostly meant fewer of us will be working for them full-time.

Meta cut hundreds of workers last week. Oracle is reportedly considering thousands of layoffs to shore up money for its data center costs. Atlassian cut 10% of its workers this month as it restructured to focus on AI. Block laid off 4,000 employees in February, about 40% of the company. A report from career transition firm Challenger, Gray, and Christmas found that AI has been cited as the rationale behind some 92,000 job cuts at US-based companies since 2023, nearly a two-thirds of which came in 2025.

But the AI-driven layoffs aren’t the robo-job apocalypse they may seem.

It’s not that generative AI is sophisticated enough to absorb all of these desk jobs. It’s that tech companies are shifting investment in an attempt to win the gen AI race — which creates a tidy shorthand to justify a steady slimming of their payrolls. Many of these companies are then bringing people back or hiring new ones to similar roles, potentially finding cheaper ways to get the job done. A survey conducted by consulting firm Robert Half in late 2025 found that 29% of 2,000 hiring managers said they have reopened positions previously eliminated after implementing AI. Fifty-five percent said they planned to increase the number of contract or temporary workers within the first half of 2026, while 60% said the same for full-time workers. A recent report from advisory firm Gartner predicted that half of companies cutting customer service staff and ascribing the shift to AI will look to rehire people for similar roles by next year.

“Most layoffs right now aren’t actually happening due to AI,” says Kathy Ross, a senior director analyst at Gartner. “AI might have played a role, but they’re not a result necessarily of AI successes. Instead, the layoffs seem to be part of a broader strategy to reinvest funds in AI, hoping for success down the line.”

That big investment now can come at the expense of workers’ security. And it could drastically reshape the workforce and erode the little loyalty left between employees and their employers.


The number of workers clocking in for companies without actually working there as full-time employees has been on the rise for decades. A US Bureau of Labor Statistics report from 2001 estimated contingent workers accounted for 4.3% of the workforce in 1999. Today, some estimates with broader definitions of contingent workers put the proportion at 40% of US workers — MBO partners, a talent platform, estimates that 73 million people work as independents.

Contractors have been the fuel behind the tech industry’s growth almost since its inception. In the 1990s, Microsoft hired contractors and put them into “permatemp” roles, for years, creating a two-tiered system among employees. In 2000, the company settled a class action lawsuit for $97 million, after contract workers argued that they had been employed for too long to not receive the benefits offered to salaried workers. As of 2019, Google had more temporary workers than full-time employees, according to a New York Times report (Google did not respond to a request for comment about the current breakdown of its workforce). When companies like Uber, Amazon, and Meta expanded wildly in the 2010s, they turned to contract workers in the US and abroad to take on the often low-paying, arduous work of driving vehicles, delivering purchases, or moderating content. Recent research from freelance platform Upwork found that 77% of business leaders say the AI era is increasing their need to hire contract workers with specialized skills.

Most layoffs right now aren’t actually happening due to AI.Kathy Ross, a senior director analyst at Gartner

Those who held full-time, in-house jobs at tech companies were part of Silicon Valley’s golden era. They were offered generous parental leave, high salaries, stock options, and perks like free lunch and dinner. Now, as companies make deep cuts and offload some work to contractors, they’re changing the dynamic between employer and worker. Rob Lalka, a professor at Tulane University’s Freeman School of Business, says the move shifts Silicon Valley’s culture “towards a more ‘masculine energy,’ to use Zuckerberg’s phrase, that is more assertive and my way or the highway and dominant in a way that is now feeding into company culture.” The change is part of a long tech industry “attempt to minimize the number of people they have to have long-term relationships with through traditional employment,” says David Weil, an economics professor at Brandeis University. “It’s just part of this larger dance,” he says, amplified by AI, where “very profitable organizations want to share as little as they can with the people who create a lot of the value.”

That’s how one worker felt after he was laid off from his job at Microsoft several years ago. The worker, whose name has been omitted because he is now again employed at the company, says AI wasn’t explicitly mentioned as a reason for the elimination for his job, but the company’s intent to go all-in on AI was clear. The end of his full-time tenure meant a loss in unvested stock. Soon after, he tells me, a third-party contractor company reached out about working for the same team, as they sought to restaff with contract workers. This worker says he passed on the opportunity. After a yearlong job search, he got a full-time offer — back at Microsoft, but in a lower-ranked role that paid about a third less. He says he felt he “had little choice” but to take the job, which he still has today. “My morale has taken an enormous hit.” In 2025, Microsoft cut 15,000 jobs. The company declined to comment.

Companies have cut workers while keeping dozens of job posts open on their sites, or have moved swiftly to rehire workers. At Block, at least one worker still on staff said she was offered a retention package that increased pay by tens of thousands of dollars, and a handful of laid-off workers were brought back onto the job. Klarna CEO Sebastian Siemiatkowski has aggressively cut head count, halving the staff through layoffs, attrition, and an ongoing hiring freeze. The company uses an AI assistant for routine customer support; it’s also turning to contract workers to handle what the AI can’t. Siemiatkowski announced last year that Klarna is building “an Uber type of setup,” recruiting customers to work in a gig role to answer more difficult questions. “They can actually jump on and work for Klarna’s customer service,” he said on the podcast “20VC.” “These are our most passionate customers,” he said. “And now they earn extra money by actually working on our customer service.” Klarna did not respond to a question about the size of its customer service contract workforce.

The reality is that the companies are hiring more contractors and fewer full-time employees because it makes them more money.Maureen Wiley Clough, host of “It Gets Late Early”

The rosy picture of answering angry customer complaints for spare cash or taking on contract work to “be your own boss” doesn’t resonate with everyone. Contract workers often miss out on the benefits of a full-time gig, like health insurance, 401(k)s, unemployment insurance, stock options, and stability. They also have less recourse if they experience sexual harassment or discrimination. Some contract workers prefer having autonomy over their schedules — but a larger shift toward contract work could further divide who gets retirement contributions and healthcare. “They’re trying to pull the wool over our eyes by saying how great and how wonderful flexible employment is, how we can all be our own boss and how we can go from company to company and gain experience,” says Maureen Wiley Clough, who hosts the podcast “It Gets Late Early” about aging in the workforce. “The reality is that the companies are hiring more contractors and fewer full-time employees because it makes them more money.”


The era of massive AI investment is creating a system where some employees are glorified for their AI expertise and others wonder if they’ll be pushed out. This past summer, Meta was on a recruiting spree for the top AI talent, offering pay packages that reportedly amounted to hundreds of millions of dollars. My colleague Pranav Dixit and I reported that a winner-take-all era was emerging. Recent layoffs and a restructuring of Meta’s Reality Labs team to put workers into AI-native pods show the company is continuing its focus on AI-first and more nimble, small teams. A Meta spokesperson tells me that teams at Meta are regularly restructured to “ensure they’re in the best position to achieve their goals,” and that the company is searching for “other opportunities for employees whose positions may be impacted” in the latest layoffs.

Those who have jobs are keeping a tight hold on them, as across industries, people are struggling to secure jobs at all, let alone ones that help them advance their net worth and careers. As my colleague Aki Ito reported, pay cuts are in — 40% of white-collar workers who changed jobs at the end of 2025 took pay cuts of 10% or more, the highest proportion in a decade, according to research from Revelio Labs. The number of workers hopping jobs for raises of more than 10% simultaneously plummeted.

Rapid layoffs can backfire, says Kathy Ross. They can lead to damage to a company’s reputation, lost institutional knowledge, and disruptions in productivity as teams reconfigure. Those losses could be amplified by a lagging realization of AI-induced productivity: MIT published research last year finding that 95% of AI pilot programs had not led to increased productivity or savings, and research from the University of California, Berkeley, shows that AI is intensifying work rather than reducing the need for human labor. If tech companies continue to deteriorate the employee-employer relationship — either by the dizzying pace of layoffs or a pivot to contractors — they threaten to hamper the already weakening social contract between workers and companies.


Amanda Hoover is a senior correspondent at Business Insider covering the tech industry. She writes about the biggest tech companies and trends.

Business Insider’s Discourse stories provide perspectives on the day’s most pressing issues, informed by analysis, reporting, and expertise.




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Avoid these 3 mistakes after a layoff, career coach says

A storm of layoffs is upon us.

More than 1.1 million people were laid off in the US in 2025, and there were more job cuts in January 2026 than any January since 2009, according to reports. Business leaders are predicting that things will only get worse as AI disrupts the workforce.

When Amazon announced layoffs earlier this year, the tech career coach Kyle Elliott shared what he thinks employees should do immediately after being laid off to put them in the best position to find a new role.

He also shared three common mistakes to avoid after a layoff.

1. Posting a hit piece on LinkedIn

After the sting of a layoff, Elliott has seen workers turn to LinkedIn to share negative posts about their former employer.

“Sometimes people just really react from that emotion or wound, instead of waiting until it heals,” he said.

Such posts could be detrimental when applying for a new job, when recruiters and hiring managers check your LinkedIn profile.

“People want to work with other positive people, so if they see that you’re venting, they may worry, ‘if we have to conduct layoffs in the future, are you going to then put a hit piece out on us as soon as you get laid off?” Elliott said.

Instead, consider waiting until you are more able to position the event differently in your post, which could be a month or two after, Elliot said. In the post, share lessons you learned and the amazing work you did at your previous company, he added.

2. Venting to former colleagues

Former colleagues can be a good resource when you’re looking for jobs in the future. In your last conversation with your former colleagues before leaving the company, reiterate the work you’re proud of and share what kind of opportunity you’re looking for next, Elliott said.

With this in mind, it may be better to vent about your layoff experience to a trusted confidant like a spouse, best friend, or therapist rather than a former colleague, he added.

Venting to a colleague could damage their perception of you and jeopardize the connection.

“A lot of people will remember that last piece, and you don’t want them to be like, ‘oh, they’re bitter.'” he said.

3. Being afraid to network

Elliott has noticed that clients are sometimes afraid to network because of the stigma associated with layoffs, and their fear that they can’t add value to conversations while unemployed.

“Layoffs are normal now,” Elliott said, so there’s no need to avoid reaching out to people out of fear.

He recommended starting small. For example, meet a former colleague whom you were close to.

In your first conversation, focus on putting yourself out there and taking small steps toward your next role, and don’t expect to be offered a job, he said.

“If you were fired and you’re calling it a layoff, it’s a little different. But if you were truly just laid off as part of a reorganization or cost-cutting measures, people understand that, and there shouldn’t be shame in that,” he said.




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Jack Dorsey’s layoff memo is an ominous sign of what could come next

White-collar workers, beware.

CEO Jack Dorsey is departing from the classic tech layoff playbook — and it could be a sign of what’s to come.

In a post on X on Thursday, the billionaire said he’s slashing nearly half Block’s workforce, cutting its over 10,000-person staff to just under 6,000. He said that he is doing this despite the business being strong and profits growing.

In tech’s hardcore era, many companies have paired down teams through repeated rounds of layoffs. Dorsey’s massive chop stands alone, however.

In his memo, the cofounder and CEO said repeated rounds of layoffs are “destructive to morale,” focus, and to the trust of customers and shareholders. He said he’d rather do the cuts in one fell swoop.

“I’d rather take a hard, clear action now and build from a position we believe in than manage a slow reduction of people toward the same outcome,” Dorsey wrote in the post.

The company appears to have conducted repeated rounds of cuts in recent months, Wired reported.

Because repeated cuts create “layoff fatigue and chronic anxiety,” as well as drops in morale and productivity, it’s better to make a single reduction rather than piecemeal ones, Brooks Holtom, a professor of management at Georgetown University, told Business Insider.

Nevertheless, the size of the cut is notable, he said.

“This is a pretty extreme example in terms of the amount of people that are being let go all at once, but the packages are relatively generous,” Holtom said.

‘A new way of working’

The move to lay off over 40% of the company’s workforce signals a departure from the typical pattern followed by other Big Tech companies. It also raises the question of whether other firms will follow a similar trend, and some industry leaders have already commented on the move.

“Feels inevitable this is about to ripple through every public company. We’ve gotta find a way to make everyone an owner w/ some exposure to the upside as the # of employees falls off a cliff,” Jessica Verrilli, managing director and cofounder at Adverb Ventures said in a post on X.

Dorsey said that he’s adapting to an era in which technology is dramatically changing the workplace.

“We’re already seeing that the intelligence tools we’re creating and using, paired with smaller and flatter teams, are enabling a new way of working which fundamentally changes what it means to build and run a company,” Dorsey said in his memo on X.

In the company’s earnings call on Thursday, he said that more companies will follow suit in using AI to drive efficiency gains. Block is already ahead of the trend that “all companies will eventually” adopt, Dorsey said.

Michael Blank, an assistant professor of finance at Stanford Business School, told Business Insider that there could be a race among CEOs to convince investors that their companies are better positioned than their rivals to adopt abruptly changing AI technologies. Mass layoffs would be a potentially inexpensive way to signal that, he said.

Shares of Block were up over 20% in after-hours trading.

An uncertain future for white-collar workers

Block’s layoffs come in the wake of a viral report from research firm Citrini on February 22, that raised fears about the impact of AI and sent stocks tumbling. Citrini, a firm focused on thematic equity investing, laid out a predictive scenario in which AI continues to grow but proves detrimental to the broader economy.

A number of tech leaders have also been warning of a fundamental erosion of white-collar work.

Anthropic CEO Dario Amodei has sounded the alarm about a looming white-collar “bloodbath,” while Meta CEO Mark Zuckerberg has said AI is reshaping what individual employees can achieve.

Meanwhile, companies like Klarna have been more explicit about replacing human workers. CEO Sebastian Siemiatkowski said its workforce has halved over the last four years and will shrink further in the coming years. The company had 7,000 employees in 2022 and he said he expects the company’s workforce to drop below 2,000 by 2030.

Not everyone is convinced the end times are here for desk workers. While the World Economic Forum’s 2026 Global Risk report predicts that 92 million workers will be displaced by 2030, it also said 170 million roles will be created in that time frame, resulting in a net increase.




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