Chong Ming Lee, Junior News Reporter at Business Insider's Singapore bureau.

From lobster hats to claw hands: OpenClaw’s internet moment

The hottest accessory in tech right now is a lobster.

They’re showing up everywhere: perched on heads as plush hats, frozen midair in claw-hand poses, even ending up on dinner plates in celebration of the OpenClaw hype.

In a February episode of the “Y Combinator” podcast, CEO Garry Tan appeared in a full lobster suit while talking about the rise of OpenClaw and MoltBook. One of the firm’s managing partners had their face covered with a lobster mask.

It’s all part of the strange, fast-moving culture around the AI agent that has taken Silicon Valley and Chinese internet circles by storm.

Lobster hats

Lobster hats and headbands have become the unofficial uniform for OpenClaw devotees.

Peter Steinberger, the creator of OpenClaw, helped popularize it. He showed up at Nvidia’s annual GTC event wearing a lobster headband.

“The best people in this world don’t take themselves too seriously,” one user commented in response to an X post of Steinbeger wearing the headband.

At ClawCon in New York, Business Insider’s Henry Chandonnet saw attendees sporting lobster headbands, claws jutting out.

The same trend has taken hold in China. At OpenClaw meetups, fans show up in lobster hats and headbands.

Claws up

One thing I never expected to see on LinkedIn or X: engineers posing with claw hands.

An engineer who works on OpenClaw, Vincent Koc, posted a photo on X of himself, claws up, with Steinberger and an Nvidia employee.

“Finished shipping at 2am at @nvidia for GTC alongside @steipete, to sleep and repeat another crazy week in AI. But most importantly a huge upgrade to the claw coming soon,” he wrote.

In another X post, Carol Lin, CEO of Chinese AI firm Z.ai, shared a group photo with employees lined up with Steinberger, hands curled into pincers.

“Stay clawing,” one comment read.

Call it the tech world’s version of “saranghaeyo” — the Korean finger-heart gesture — except this one comes with claws.

Lobster buffets

The obsession doesn’t stop at costumes and poses. It shows up on the menu.

At OpenClaw meetups in Shenzhen, organisers have served piles of lobsters to attendees.

One Chinese AI startup posted photos of a team cooking lobster hotpot-style on RedNote.

“We ate three lobsters right in front of OpenClaw!” the post read. The team had even asked the AI agent what it thought about cooking them.

Back in New York, Business Insider’s Henry Chandonnet reported a towering spread of lobster tails at ClawCon. Attendees ate them up.

‘People want to feel like they’re part of something’

Experts told Business Insider that OpenClaw’s internet moment is helping users feel like they’re part of something bigger.

“People aren’t just evaluating the tool based on its technical merits. They’re drawn to the culture around it,” said Lionel Sim, founder of AI research firm The AI Capitol.

The now-familiar symbols — lobster hats, claw-hand poses, even the phrase “raising the lobsters” — weren’t dreamed up by a marketing team, Sim said. They emerged organically from users, and that kind of endorsement carries weight, he added.

“It feels personal and genuine,” he said. “Most people aren’t going to read a white paper or sit through a demo. But they will pay attention when someone they trust seems genuinely excited about something.”

Sim said this cultural moment reflects a broader shift in how new technologies spread.

“There’s an emotional layer now. People want to feel like they’re part of something, not just using something,” Sim added.

In China, it is important to note the broader national push for full-on AI integration, said Fan Yang, who researches digital media and contemporary China. Public enthusiasm for new tools is often visible at large-scale expos in cities like Shenzhen and Hangzhou, she added.

“The viral trends prompted by DeepSeek back in 2025 and OpenClaw recently speak to this cultural environment that encourages the speedy adoption of new technologies,” she said.

DeepSeek made waves in early 2025 for its cost efficiency, quickly turning its founder, Liang Wenfeng, into an internet celebrity in China. Netizens hailed him as a “genius” and the “AI hero of Guangdong,” and a surge of national pride followed. Chinese tech circles were quick to embrace the tool.

In that context, using new tools can signal China’s broader technological rise — a marker of innovation and progress, Yang said.

Still, experts caution that the hype can be fleeting.

Sim said attention tends to fade if the product doesn’t deliver. What stands out about OpenClaw is that its cultural momentum appears to reinforce real utility.

“Raising lobsters” sounds playful, but what it really means is that someone has configured a personal AI agent that handles real tasks for them every day,” he said. “The substance is there.”

“That said, no company should mistake a cultural wave for a permanent advantage,” he added.

Yang added that the surge in attention can also invite more critical scrutiny, with some users already warning against blindly adopting the technology.

Do you have a story to share about tech in China? Contact this reporter at cmlee@businessinsider.com.




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I-ate-at-Red-Lobster-for-the-first-time-since.jpeg

I ate at Red Lobster for the first time since its revamp. I miss Endless Shrimp, but I can’t wait to go back.

  • I tried Red Lobster’s “Shrimp Your Way” special and compared it to the chain’s $30 endless shrimp.
  • Both featured the same shrimp-powered menu items.
  • I thought the portion sizes and quality of the food were better the second time around.

Red Lobster is clawing its way to the top with a new CEO, a new menu, and no bottomless shrimp in sight.

Red Lobster’s Endless Shrimp deal was once so popular that it helped sink the company into bankruptcy — and when I tried it for myself two years ago, I could see why.

After expanding the promo to run every day in 2023, the chain racked up millions in losses as seafood costs soared, and the too-good-to-be-true special backfired, contributing to the chain’s May 2024 bankruptcy filing.

Under new CEO Damola Adamolekun, Red Lobster is in comeback mode. The chain has scrapped Endless Shrimp in favor of value-driven promotions like “Shrimp Your Way” and the seasonal Lobster Fest, and is betting on a leaner, fresher menu to power its 2026 turnaround.

The company officially exited Chapter 11 bankruptcy protection on September 16, 2024.

I went back to Red Lobster nearly two years after my last visit to see for myself how the chain has changed, if at all, and compare the same meal I had two years ago to what it’s serving up now.

While my plates looked nearly identical, one was clearly the better value, with higher quality taste and larger portion sizes.

I ate both meals at Red Lobster’s Times Square location.

Red Lobster in Times Square.

Craig T Fruchtman/Getty Images

To keep things consistent, I ordered both meals at the chain’s Times Square restaurant.

I wanted to see how the revamped menu stacked up against what I remembered, from portion sizes to presentation and overall value.

The first time I went was in June 2024, shortly after the chain had filed for bankruptcy protection.

I ordered three kinds of shrimp and the same side dish both times I went. Here’s the plate I received during my visit two years ago.


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The platter of endless shrimp at Red Lobster in 2024.

Erin McDowell/Business Insider

In 2024, I ordered the Endless Shrimp, while in 2026, I chose its closest equivalent, Shrimp Your Way, a former promotion that returned in January.

For both meals, I ordered the grilled shrimp, Walt’s favorite shrimp, and the Parrot Isle coconut shrimp.

At first glance, the meals looked nearly identical. However, once I started digging in, the differences became much more noticeable.

When I ordered it in June 2024, it was priced at $25. At the Times Square location, however, it cost $30 for unlimited refills of any of the three types of shrimp I ordered, in addition to other dishes like garlic shrimp scampi and shrimp linguini Alfredo.

Two years later, I noticed a few changes.


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The Shrimp Your Way cost less, but it wasn’t endless.

Erin McDowell/Business Insider

The most obvious difference between the two meals was the price — Shrimp Your Way lets guests choose from two, three, or four kinds of shrimp, plus one side, for a set price.

I chose to order three kinds of shrimp — the grilled shrimp, Walt’s favorite shrimp, and the Parrot Isle coconut shrimp — for $25.99, excluding tax and tip.

Another major difference: Shrimp Your Way isn’t an all-you-can-eat option.

The shrimp skewer from the old Endless Shrimp promotion came with a small serving of wild rice.


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Red Lobster shrimp skewer in 2024.

Erin McDowell/Business Insider

The shrimp I ordered in 2024 was grilled and had a buttery garlic glaze. I thought the shrimp were on the smaller side, but since there were six of them on the skewer, I didn’t mind.

The skewer felt like a somewhat healthier option compared to the decadent, intensely rich dishes I’ve had at Red Lobster before, like the shrimp linguini or the lobster dip.

The rice was also flavorful and well-seasoned — it was a nice addition to my plate.

At the time, I was impressed by the portion size. However, looking back, I now think the portion size of rice was pretty small.

Then again, the assumption is that people will keep refilling and refilling their plates.

The portion of rice in the Shrimp Your Way deal appeared much larger.


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I thought the portion of rice was bigger the second time I visited.

Erin McDowell/Business Insider

Instead of a small scoop of wild rice, this rice covered half of the plate, which I wasn’t expecting. Even though, under the revamped menu, I wasn’t able to keep refilling my plate, I definitely think the extra rice made it feel like a great value for less than $30.

The shrimp were just as crispy and juicy years later, with the same rich, garlicky flavor I enjoyed the first time.

I ordered coleslaw as my side for both meals.


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The Red Lobster coleslaw during my visit in 2024.

Erin McDowell/Business Insider

Both times, the coleslaw was fresh and tangy, and its dressing packed a lot of flavor while not overpowering the vegetables.

The coleslaw brought a light, citrus flavor that balanced my meal.

The serving, again, was bigger during my most recent visit.


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The coleslaw came in a larger portion size.

Erin McDowell/Business Insider

It was piled onto the plate, and I thought the coleslaw itself tasted even fresher and more flavorful than I remembered it being years ago.

During my first visit, I thought the classic fried shrimp had a nice crispy outer shell.


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Walt’s favorite shrimp from Red Lobster in 2024.

Erin McDowell/Business Insider

I was given five pieces of Walt’s shrimp as part of the Endless Shrimp promotion. They came with a small tub of cocktail sauce, which I thought had a tart, tomato flavor that complemented the shrimp.

I enjoyed these shrimp and thought the breading was the ideal thickness. However, compared to the grilled shrimp and the coconut shrimp, they could have used a touch more flavor.

They really just tasted like breading and plain shrimp.

I got five pieces of Walt’s shrimp again in 2026, but this time they were fried to a deeper golden brown.


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The fried shrimp were more heavily fried, which I preferred.

Erin McDowell/Business Insider

I majorly preferred the shrimp now, which were more heavily fried and, I thought, more flavorful as well. Something about the seasoning was more pronounced, and I liked how they paired with the other varieties of shrimp.

I also received more dipping sauce this time around. In addition to the classic cocktail sauce and piña colada sauce served with the coconut shrimp, I also got a side of tartar sauce, which turned out to be my favorite of the three.

It was creamy and tangy, and it paired well with all three types of shrimp.

My favorite of the three varieties I tried was the Paradise Isle jumbo coconut shrimp.


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The Paradise Isle jumbo coconut shrimp in 2024.

Erin McDowell/Business Insider

In both 2024 and 2026, the platter came with four pieces of coconut shrimp and a piña colada-flavored dipping sauce.

I thought that including it as part of the $30 endless shrimp deal was a great value.

The coconut shavings flaked off in my mouth with every bite, adding a level of sweetness to my otherwise savory platter of shrimp.

I enjoyed the coconut shrimp just as much the second time around.


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The coconut shrimp paired well with the piña colada dipping sauce.

Erin McDowell/Business Insider

The creamy, pineapple-flavored sauce added tartness to the coconut shrimp, and I found the meat inside to be quite tender.

The benefit of the old Endless Shrimp promotion was that I could keep ordering more.


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My finished platter of shrimp in 2024.

Erin McDowell/Business Insider

I definitely would have been satisfied with just the first platter of shrimp. However, for the sake of journalism and trying to get the biggest bang for my buck, I decided to order more.

When our server came back to check in, I was given the choice of two shrimp dishes. I chose to get the shrimp skewer and the coconut shrimp again.

My second shrimp skewer in the Endless Shrimp promotion didn’t come with rice, but I didn’t mind.


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Red Lobster shrimp skewer in 2024.

Erin McDowell/Business Insider

Again, the shrimp was buttery and tender. I didn’t struggle too much to finish this second helping.

However, by the time I got to the second plate of coconut shrimp, I was shrimped out.


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Paradise Isle jumbo coconut shrimp from Red Lobster.

Erin McDowell/Business Insider

Despite the aroma of the coconut shrimp calling to me, I couldn’t finish more than one of them.

My most recent Red Lobster experience had me wishing Endless Shrimp would make a comeback.


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I wish Endless Shrimp would come back.

Erin McDowell/Business Insider

Here’s the deal: I know Endless Shrimp is objectively a bad business idea.

It’s not cost-effective for Red Lobster. Also, I could barely get through two servings of each type of shrimp, and the shrimp are noticeably better now, at least in my experience.

However, after my second visit, I wished — for just $5 more — that I could load up my plate with refills of all three shrimp dishes.

The chain’s new CEO hasn’t ruled out bringing back Endless Shrimp, though it won’t return anytime soon or be exactly like it was.

“I don’t want to say anything’s forever forever, but the way it was done on an endless fashion without managing how much is being given away, and yeah, the way it was done, it’s certainly the end,” Adamolekun told the Wall Street Journal podcast in October 2024.

If Endless Shrimp ever does make its grand return, I’ll be first in line. Until then, I can’t wait to go back to Red Lobster and try more of its revamped menu.

Business Insider reached out to Red Lobster for comment, but did not receive a response.




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