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I manage 3 Airbnbs in Puerto Vallarta, making up at least half my income. I’ve already received a few cancellations, but I’m hopeful.

This as-told-to essay is based on a conversation with Lora Pope, 36, a content creator and blogger, originally from Canada, who hosts three Airbnbs in Puerto Vallarta, Mexico. Pope was away during the violence in Jalisco, but was still in contact with her guests. The conversation has been edited for length and clarity.

Puerto Vallarta is my home base.

I went there for the first time in 2021 while I was a full-time digital nomad. In 2023, I bought an apartment in Puerto Vallarta and obtained residency, but I still travel for about 6 months of the year.

I own a one-bedroom condo that I rent out when I’m traveling, but I also have some long-term properties that I rent and then sublease on Airbnb — it’s called Airbnb arbitrage. You rent them, then sublease them with the owner’s permission.

I manage the Airbnb accounts and handle all guest messaging; everything falls under my purview. I just pay rent to the landlord every month. I started that in May 2025.


A condo living room in Mexico.

Pope’s condo in Puerto Vallarta, Mexico.

Courtesy of Lora Pope.



I was actually in Mexico City during the recent violence, so I wasn’t there during the event. Still, all my places are booked out right now.

I tried my best to give my guests all the information I had

When I woke up Sunday morning, I had a ton of messages from my friends in Puerto Vallarta showing videos of the explosions. I wasn’t too sure what was happening because there was a lot of information coming quite rapidly.

I waited a few hours to gather more information about what was happening. I was already receiving some messages from guests.

One of them was obviously alarmed. I reached out to the other two just to make sure that they were OK.

At that point, there were a lot of rumors running around, and people were saying, “Don’t go outside. They’re threatening civilians.” I don’t even think that was an official thing, but just to be safe, I told my guests, “Please stay inside.”

A lot of people were asking me, “What is your opinion? What do you think? What should we do?”

I think the thing people were most concerned about was food, because, obviously, people are on vacation, and they hadn’t stocked up the kitchen, knowing that was going to happen.


A kitchen in an Airbnb in Mexico.

One of Pope’s Airbnb properties in the Cinco de Diciembre neighborhood of Puerto Vallarta, Mexico.

Courtesy of Lora Pope.



I have filtered water in all of my apartments, so I knew they had water, but I was mainly concerned about whether they had to stay inside for days, and if they could get by.

Luckily, all of them had enough food for that day. And by Monday, things had already calmed down a lot, and the grocery stores opened up, so they were able to get food.

I’ve thought more about natural disasters because we have had earthquakes or bad hurricanes in the past, but I’ve never thought about something like this because Puerto Vallarta has historically been one of the safest places in Mexico.

I was sharing any official information I had from the municipality, trying to help my guests stay as calm as possible, and just letting them know I was there. And if they needed anything, I would do my best to get it. It was a pretty stressful situation.

Whenever I travel, I always have someone in Puerto Vallarta as my backup — like an emergency contact. And she offered to do what she could to help.

I’ve already had a few cancellations, but I’m hoping this doesn’t crush the long-term tourism economy

My properties are very much in affected areas. As far as I know, I haven’t had any reports of damage to my properties. Everything has been good. I’ve been in constant contact with my neighbors. I don’t think the intention was to harm civilians.

The guests that I currently have have not talked about leaving early. The first day, I think there were a lot of flights being canceled, so it was quite difficult to leave early.

Now, it seems like flights are resuming. My guest in Cinco actually reached out Monday, saying they were worried about their flight being canceled and asking if the apartment was available to stay longer if needed.

I have had a few cancellations for future bookings, though.

I had one guest, who was supposed to check in on Wednesday at the Zona Romántica apartment, reach out on Monday to ask me for my opinion on the situation and whether it was safe to travel there.


A hallway in an Airbnb property in Puerto Vallarta, Mexico.

Another Airbnb property hosted by Pope.

Courtesy of Lora Pope.



At the time, there was still a lot of uncertainty about whether it would get better. She ended up canceling on Tuesday. Airbnb has, because it’s considered a major disruptive event, waived the cancellation policy. So even if my cancellation policy says you must cancel within five days, Airbnb will waive the cancellation for them, given the circumstances.

So far, I’ve had three future cancellations — I would assume that those are due to the event.

I really hope this doesn’t affect business down the line. I do think it’s definitely going to have an immediate effect. I just know people can get really spooked, and there’s already a lot of fearmongering that happens about Mexico. So I do think this is going to impact people’s perceptions and maybe make them feel less safe coming here, which is really unfortunate.

From what I’ve heard, Puerto Vallarta is already returning to normal — not that I’m minimizing what happened on Monday. As I said, Puerto Vallarta has always been one of the safest places in Mexico to live or visit. But I am definitely concerned about the immediate impact on the rest of the high season.


A woman watching the sunset on the beach in Mexico.

Pope in Puerto Vallarta, Mexico.

Courtesy of Lora Pope.



These properties are pretty important — they make up at least half my income. I am trying not to panic too much about the situation right now because it’s so recent.

I don’t think it’ll get to the point where I can’t cover my rent, but it’s definitely a scary thought, how much this is going to impact tourism.

For next year, I hope that, over the course of the year, as people see things are fine and visitors to Puerto Vallarta are having a good time, it’ll fade from their memories, and we’ll come back stronger.

It’s always been a really popular tourist destination, so I think in the long term it’ll be OK.

An Airbnb spokesperson told Business Insider in a statement, “We are monitoring this situation carefully and are focused on supporting guests and hosts in impacted areas. We have implemented our Major Disruptive Events Policy in the entirety of Jalisco, as well as other impacted regions, providing cancellation and refund support. We encourage any members of our community who need assistance to reach out to our 24/7 support team.”




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Puerto Vallarta became a favorite escape for Americans. Now some are rethinking Mexico travel.

Hannah Donovan is four months pregnant. And with two little ones already at home, she and her husband had been banking on one family trip before life got even more hectic.

Puerto Vallarta was meant to be a babymoon — a chance to meet up with family nearby, soak up the sun, and actually relax for a few days.

However, less than 24 hours before they were set to head to their airport in Idaho, videos and pictures of burning cars and billowing smoke began circulating on social media.

Donovan said the images she saw online followed reports that Mexican forces carried out an operation on Sunday in Tapalpa, Jalisco, that killed Nemesio “El Mencho” Oseguera Cervantes, the leader of the Jalisco New Generation Cartel. The incident sparked retaliatory violence across multiple cities in Mexico, including in Puerto Vallarta.

The Donovans have since canceled their trip to Mexico and will play it by ear on whether they’ll try to visit Puerto Vallarta later.

“We’re incredibly grateful we’re not there, but we’re worried about the people who are, including travelers and our family who live there,” Donovan, 28, told Business Insider. “We’re definitely a little traumatized by the situation.”

Americans are rethinking their travel plans to Puerto Vallarta

The Donovans are among many Americans rethinking trips, moves, and stays in the region after chaos flared across parts of Mexico following the killing of Oseguera Cervantes on Sunday. Four people at the scene were killed, according to authorities. Three others — including Oseguera Cervantes — were wounded and later died, and two people were arrested. Three members of the armed forces were also wounded.

It comes after President Donald Trump designated the cartel a foreign terrorist organization. White House press secretary Karoline Leavitt said the US provided intelligence support for the operation, but stopped short of offering details on how. The administration has prioritized cracking down on Latin American cartels, urging leaders to take a harder line and deploying military force against suspected drug-smuggling vessels in the eastern Pacific and Caribbean.

In the hours since, the US and Canadian governments have urged citizens in some areas to shelter in place, and said most domestic and international flights in Guadalajara and Puerto Vallarta were grounded. On Monday, Mexican President Claudia Sheinbaum called for calm in the country, but many of those flights remained canceled.


Smoke over the city of Puerto Vallarta.

Smoke over the city of Puerto Vallarta.

@morelifediares via Instagram/Youtube/@morelifediares via REUTERS



Mexico has become increasingly popular with American tourists, drawn by its vibrant nightlife, strong culinary scene, and affordability compared to other trendy international destinations such as France and Japan.

“Americans, especially on the West Coast, have long used it as an inexpensive place to go on vacation,” Robin Ingle, a specialist in travel security, told Business Insider.

Mexico has also seen a surge in tourism from people who previously would have traveled to the US but are avoiding the country for various political or financial reasons, he said.

“A lot of the people I’ve spoken to over the weekend would have gone to places like Florida, California, Arizona — now they’re going to Mexico instead,” he said of the tourists he’s spoken to since cartel violence broke out.

But as unrest spreads, some Americans who had planned to vacation or relocate there, or who are already in Mexico, are watching those plans unravel.

Business Insider spoke with three of them about what comes next.

Doug Howell will return to the US if things get worse

Doug Howell, a retired sales and distribution executive from the Spokane, Washington area, bought a rental place in Puerto Vallarta and now spends roughly six months a year there — a routine he’s kept up for the past 20 years.

“It’s very vibrant,” Howell, 63, told Business Insider. “I like to walk around the neighborhoods, everything is pretty close, or a short bus ride away if you want to check out the beaches or the waterfalls. There’s always something to do, and the food is incredible.”


Doug Howell and his two daughters at a restaurant in Mexico.

Doug Howell and his daughters.

Courtesy of Doug Howell



On Sunday, Howell said he was standing on his balcony when he started hearing explosions, then saw plumes of smoke rising nearby. Before long, he said, he noticed highways and roads in and out of the area had been blocked off.

He was scared at first, he said, and hunkered down with neighbors.”We just stayed inside all day yesterday, and I didn’t go anywhere,” he recalled. “They actually bombed a store on a corner and a car on the bridge that’s not even a quarter of a mile away.”

By Monday, Howell, a member of MedJetHorizon — a global air medical transport and security response membership that provides evacuations — said things had calmed down in his neighborhood.

“They’re already on it today, and people are supporting each other in the community — that’s what I like about it,” he said. “One question everybody asks me: Is it safe? And it’s like, yeah, it is, unless you go to the wrong place at the wrong time. And that’s anywhere in the world.”

For now, Howell plans to stay in Mexico, but if things worsen, he said he plans to return to the States.

Linda Armijo worries about the future of the city

Linda Armijo and her husband have been visiting Puerto Vallarta for the past 25 years.

In January, they returned for a three-month stay in the city’s Marina Vallarta district, an upscale, waterfront area in northern Puerto Vallarta.

Armijo said that on Sunday, after her husband’s massage therapist warned that roads downtown were blocked, she went up to the rooftop terrace of their condo, which overlooks the city. From there, she said she could see five or six plumes of smoke.


A husband and wife take a selfie, smiling at the camera.

Linda Armijo and her husband have been spending time in Puerto Vallarta for 25 years.

Courtesy of Linda Armijo



Smoke isn’t entirely unusual in Puerto Vallarta — controlled burns are common — but Armijo said this was more than she typically sees. “I came down to our condo and told Anthony, ‘There’s something going on, there are fires everywhere,'” she recalled.

Armijo said the city was hit by a series of disruptions, including the blast of an engine as a car was set on fire, interruptions to water service, and highways and roads blocked off. Although the uncertainty has left tourists and locals scrambling, they’re relying on each other to get by.

“I met two girls from LA who are renting a condo upstairs. They were meant to fly out yesterday, and threw away all their food and supplies before learning their flight was canceled. I shared some water with them,” Armijo said. She added that a building worker told her they were also accommodating those who needed to extend their stay.


People on the street, surrounded by trees, and observing smoke.

Tourists watching fires in Puerto Vallarta.

Stringer/REUTERS



Armijo plans to stay put for now and said she isn’t especially worried about her safety. Instead, she’s thinking about what this could mean for the city.

“I feel safe in my building, and we have plenty of food and water,” the Spanish-speaker said. “It’s a minor inconvenience not being able to leave, but my biggest emotions are sadness and concern for the people of Puerto Vallarta.”

Long-term impact

In the near term, Ingle, the travel security specialist, said he expects to see an impact on the tourism scene.

“I know there’s going to be a blowback in the next month, people deciding not to go, because there’s a percentage of the population that doesn’t want to take risks,” he said. “Governments are putting out warnings, and that affects travel insurance.”

When it comes to the long-term impact, however, Ingle doesn’t see this weekend’s violence creating a lasting stain on Puerto Vallarta’s ability to attract tourists.

“If all the violence dies down quickly and gets cleaned up, I think this will go away,” Ingle said. “Normally, this will take a couple days, and then it will fix itself.”

“That doesn’t mean it’s without risk,” he added.




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I live between New York and Puerto Vallarta. There are burned-out cars in my neighborhood — but I won’t leave.

This as-told-to essay is based on a conversation with Steven Polito, 49, a drag performer from New York with the stage name Hedda Lettuce. The following has been edited for length and clarity.

I am a native New Yorker who lives in Puerto Vallarta during the winter.

As a drag performer, it’s a great place to be — it’s a very LGBTQ+ friendly community here. There’s a lot of theater, a lot of cabaret, and great restaurants. It’s also walkable, which I love.

The moment you leave the house here, it’s like one big “hello.” That’s what’s really special about this place.

It’s why I come here — and why I’m still going to come back. Being part of a community means staying when things are tough.

There was burned-out car after burned-out car

I went to the gym at 8:30 a.m. and I was struck by how unusually quiet it was. Then, my friend at the gym told me the city is under attack by a cartel and I had to stay put.

When I left around 10:00 a.m., it was a very different scene.

Everyday life was juxtaposed against horrendous property damage. There was an older woman sweeping leaves in the street, while burned-out car after burned-out car was in flames.

My neighborhood was particularly hard-hit. One neighbor pointed out a burned out car that belonged to another neighbor who’s an Uber driver with two young children. That was the bulk of his income.

My nerves are shot a bit from the sensory overload of all of it. I’ve had some tough experiences, but never anything like this.

The strong community keeps Puerto Vallarta going

As I walked home from the gym, I saw a restaurant that I go to three, four times a week. They offered me coffee. Despite everything, they were trying to be good neighbors.

I saw people were cleaning up the burnt out cars: it’s neighbors taking care of neighbors.

I could go back to New York City, but we have to think in a less cavalier way. People who live here don’t have the luxury of getting up and going.

During COVID, I stayed in Puerto Vallarta the entire time instead of going back to the States. We all thought it was going to just crumble around us. But somehow, everyone found their way and part of that was through the community.

The strength of the community, that’s what’s so great about Puerto Vallarta.

I’ve experienced it firsthand and that’s what keeps it going. People persevere here.




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US tourists in Mexico’s Puerto Vallarta told to ‘shelter in place’ as cartel violence erupts

  • The US State Department urged American tourists in Mexico to “shelter in place” on Sunday.
  • Violence has erupted across parts of Mexico after the local government killed a cartel leader.
  • The areas include Jalisco State and Tamaulipas State.

The US State Department urged Americans in certain parts of Mexico to “shelter in place” on Sunday amid a spike in violence and criminal activity.

“Due to ongoing security operations and related road blockages and criminal activity, US citizens in the following locations should shelter in place until further notice: Jalisco State (including Puerto Vallarta, Chapala, and Guadalajara), Tamaulipas State (including Reynosa and other municipalities), areas of Michoacan State, Guerrero State, and Nuevo Leon State,” the State Department wrote on X.

The US Drug Enforcement Agency said the Mexican government killed Nemesio “El Mencho” Oseguera Cervantes, the leader of the Jalisco New Generation Cartel, according to CNN.

This is a developing story. Check back here for updates.




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