Nike-salary-data-reveals-what-employees-can-make-at-the.jpeg

Nike salary data reveals what employees can make at the sportswear giant

As Nike continues its quest to come back as a dominant retail force, the sportswear giant has continued to invest in tech and design jobs.

Publicly available work visa data, which companies are required to disclose to the US Department of Labor, gives an idea of how much Nike’s employees bring home and some of the roles it has invested in.

Nike had about 755 open positions worldwide listed on its jobs board as of February 13. In January, the company also said it planned to lay off 775 employees at its distribution centers, citing efforts to accelerate the use of “advanced technology and automation.”

Nike had several leadership shake-ups in 2025, including promoting at least four insiders to senior roles reporting directly to CEO Elliott Hill.

Hill, who rejoined the company in October 2024, has told investors that Nike is aligning its employees around five key action areas: culture, product, marketing, marketplace, and connecting with consumers on the ground in their communities.

That strategy plays into Nike’s efforts to focus its marquee brands — Nike, Jordan, and Converse — on key sports such as running and basketball. It’s also pushing a new collaboration, NikeSKIMS, an athleisure brand for women.

“We are in the midst of realignment at Nike,” Nike said in a July statement to Business Insider. The realignment and sport strategy aim to “create sharper distinction and dimension” for its brands, the company said.

Here’s what some key Nike roles can earn, based on work visa data for the year ending September 30.

The salary data includes information from Nike Inc. and some subsidiaries, such as its retail services arm and Air Manufacturing Innovation division. It reflects US-based roles and, given that it’s based on H-1 B visa disclosures, tends to skew more tech-focused.

Data and engineering roles: Software engineers can earn more than $300,000

Software Engineer: $124,592 to $203,581 a year

Software Engineer I: $120,000 to $144,612 a year

Software Engineer II: $152,007 to $178,231 a year

Software Engineer III: $139,845 to $180,353 a year

Senior Director, Software Engineering: $301,378 a year

Data Engineering: $104,500 to $175,000 a year

Data Analytics: $114,600 to $118,398 a year

Director, Supply Chain AI/ML Engineering: $252,535 a year

Design roles: Some designers make around $200,000

Designer II: $94,691 a year

Materials Designer: $100,000 a year

Senior Digital Product Designer: $155,810 a year

Senior 3D Designer: $106,605 a year

Director, NikeSKIMS Apparel Design: $244,466 a year

Manager roles: Managers can take home more than $270,000

Senior Manager, Software Engineering: $273,156 a year

Delivery Excellence, Uniform Operations Manager: $164,439 a year

Senior Product Manager: $153,431 to $169,744 a year

Manager, Data Engineer: $168,031 to $213,190 a year

Senior Program Manager: $147,434 a year

Supply Chain Intelligence Manager: $158,311 a year

Marketing roles: Some marketing jobs can earn as much as $425,000

Lead Professional, Sports Marketing: $128,434 to $143,251 a year

VP, Global Brand Marketing, Women’s: $425,000 a year

Have a tip? Contact Jordan Hart via email at jhart@insider.com or Signal at jordanhart.99. Use a personal email address, a nonwork WiFi network, and a nonwork device; here’s our guide to sharing information securely.




Source link

Jordan Hart's face on a gray background.

5 big changes Nike CEO Elliott Hill is making to turn around the struggling sportswear giant

Nike CEO Elliott Hill inherited an uphill battle when he took over at the sports giant in October 2024.

Since then, Hill has made changes — both big and small — to the company as part of its turnaround strategy. After retiring from Nike in 2020, the former president of consumer and marketplace returned to guide the company amid declining sales, sluggish growth, and increased pressure from upstart rivals.

During the quarter preceding Hill’s start, Nike’s revenue declined 10% year over year to $11.6 billion, following flat growth in the 2024 fiscal year. Nike shares jumped about 8% on the day Hill’s appointment was announced in September.

The Nike veteran didn’t waste time launching his strategy when he took the helm, reevaluating the existing practices and adjusting them as needed.

“We lost our obsession with sport,” Hill said on a December 2024 earnings call. “Moving forward, we will lead with sport and put the athlete at the center of every decision.”

Last week, during the company’s most recent quarter, Hill told investors that the comeback “won’t be a straight line.”

Here’s what Hill has been up to in 2025.

Hill kick-started his turnaround plan

Nike’s “win now” strategy — Hill described it on last week’s earnings call as Nike’s “immediate response to our biggest challenges and opportunities” — focuses on five key areas: culture, product, marketing, marketplace, and in-person presence.

The plan leans on a sports-driven reset that has “realigned” about 8,000 employees around its core sports categories, the company said. Those categories include running, basketball, football, and training, as well as sportswear.

The idea is to put the athlete “at the center of everything that we do,” Hill said in a March earnings call.

The running category is leading the effort and reflects the direction Hill is steering the company. Nike said its running business grew by more than 20% last quarter, which ended in November, marking the second consecutive period of comparable growth.

Nike’s senior leadership team got a revamp

Hill shook up Nike’s leadership this year.

In May, he restructured its consumer, product, and brand leadership to focus on three areas: consumer and sport, marketing, and product creation. As part of that overhaul, Nike’s former president of consumer, product, and brand retired, and Hill promoted four other Nike insiders to senior roles reporting to him: president of Nike (Amy Montagne), chief innovation, design, and product officer (Phil McCartney), chief marketing officer (Nicole Graham), and chief growth initiatives officer (Tom Clarke).

Hill also hired a new communications chief this year, Michael Gonda.

And he made another round of changes in December, eliminating the roles of chief technology officer and chief commercial officer. At the same time, Nike established the role of chief operating officer, which reports to Hill. The new job’s function is to “integrate technology more seamlessly into our sport offense,” Hill said in a note to employees that Nike released publicly. Venkatesh Alagirisamy, a 20-year veteran of Nike, transitioned into the role on December 8.

As part of the shake-up, general managers in all regions now report directly to Hill.

“It’s clear how important it is to stay closely connected to what’s happening on the ground, from intern to CEO, and every role I’ve held in between, I’ve felt that way,” Hill said on last week’s earnings call.

He began mending relationships with wholesale partners

Hill said Nike’s ties with wholesalers such as Foot Locker and Dick’s Sporting Goods had frayed amid its aggressive shift toward direct-to-consumer sales.

Since Hill’s return, he said he’s been mending those relationships. For example, Nike is back on Amazon and has struck partnerships with smaller retailers, such as Urban Outfitters and Aritzia.

Nike’s wholesale revenues increased 8% year over year to $7.5 billion during its most recent quarter, which ended November 30.

Hill pulled back on promotions and raised prices

Hill said that Nike would strive to provide a more “elevated” experience for consumers, speaking in a January interview with Fortune. He said Nike had become “too promotional” on its own site.

“Being premium also means full price,” Hill told Fortune. “We’ll focus on promotions during traditional retail moments, not at the consistent levels we are today.”

He said in March that Nike Digital, which includes its website and app, ran zero promotions in North America in January and February, down from over 30 during the same months in 2024. The cutback on promotions came alongside “surgical” price increases Nike made to mitigate tariffs in 2025.

He gave the House of Innovation concept store a makeover


Nike 26.2 collection

The House of Innovation is Nike’s six-floor flagship store.

Jordan Hart/Business Insider



Nike’s 68,000-square-foot House of Innovation is the blueprint for its stores. It’s a six-story flagship store that opened in 2018, showcasing the company’s most advanced products. The first floor is dedicated to running, and the rest of the sprawling store is organized by sport, gender, and age.

Hill has frequently pointed to the revamped store in his first year as a model for Nike’s move to sports-driven retail layouts.

“It’s an immersive sport experience, and the refresh has already led to double-digit revenue increases,” Hill told investors in September.

Nike did not respond to a request for comment from Business Insider.




Source link