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These Allbirds AI jokes are as fire as the company’s stock price

Once in a while, something happens in tech land that’s prime meme fodder. The latest: A shoe company suddenly — and seemingly inexplicably — pivots to go all in on AI.

Allbirds found itself the subject of many jokes on social media on Wednesday. Investors in the long-beleaguered company, though, had something to celebrate. Its stock price shot through the roof after it rebranded itself as NewBird AI and said it would provide GPU compute-as-a-service.

Have a look at some of these top-tier comedy offerings:

#1 As Ross Geller once yelled in a legendary ‘Friends’ episode: ‘PIVOT!’

#2 Someone’s going shopping

#3 Enter ‘The Wolf of Wall Street’ memes

#4 Ouch

#5 Well, what if?

Allbirds, founded in 2015, quickly rose to fame for its wool sneaker, becoming a Silicon Valley tech bro favorite. Former President Barack Obama was spotted wearing a pair in 2020.

It was a Wall Street darling as well. During the company’s trading debut in 2021, its valuation reached $4 billion.

But things started crashing after 2022, when the shoe lost its shine. In 2023, Allbirds posted an annual loss of $101 million, and its shares plummeted 47%.

In the years since, it launched products that flopped, laid off staff, and went through a management shake-up, none of which helped turn things around.

In March, Allbirds announced that American Exchange Group, a New York-based fashion and consumer company, would buy it for $39 million.

After Wednesday’s AI pivot, its shares rose by about 582%. There was a slight correction in after-hours trading, when the price dropped 28%.




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What smart people in economics and business are saying about a viral report warning of an AI-driven recession and stock crash

  • A viral research report warned of a stock market crash and double-digit unemployment by 2028.
  • The note sent software stocks sliding and rattled investors.
  • Critics said markets may be overreacting to a worst-case scenario thought experiment.

A research note warning that the AI boom could trigger a recession and a stock market crash spooked investors and sent software stocks sliding on Monday.

Citrini Research outlined a hypothetical 2028 scenario in which rapid AI adoption leads to mass white-collar layoffs and a collapse in consumer spending.

The report, which was published Sunday, went viral and amplified debate over whether AI is a productivity boom or a destabilizing shock.

Here’s what prominent economists and business leaders are saying about the note:

Claudia Sahm

Claudia Sahm, the chief economist of New Century Advisors and creator of the Sahm Rule recession indicator, raised concerns about the framing of the scenario.

“One concern with the Citrini scenario (and mirrored in the current moment) is the focus on destructive (left) rather than constructive (right),” Sahm wrote on X on Monday. “Maybe the latter takes longer, but it matters for the new equilibrium, too.”

In a follow-up post, she said that a labor market shock of the magnitude Citrini describes would likely trigger a forceful policy response.

“The labor market crisis they describe would generate a forceful fiscal/monetary response. They downplay that,” Sahm wrote. “The more likely scenario of gradual, limited job losses will be the hard one to get policymakers to focus and act.”

Michael Burry

Michael Burry.

Jim Spellman/WireImage

Michael Burry, the investor famous for predicting the 2008 housing crash and profiled in “The Big Short,” amplified the report to his millions of followers.

“And you think I’m bearish,” Burry wrote on X, linking directly to Citrini’s research.

His post included a chart from the Citrini report, titled “The AI Feedback Loop: A Non-Cyclical Disruption,” contrasting traditional recessions — which, it said, self-correct — with what Citrini describes as an AI-driven cycle with “no natural brake.”

Brendan Duke

Brendan Duke, a senior director for federal budget policy at the Center on Budget and Policy Priorities and a former senior policy advisor at the Biden-Harris White House National Economic Council, said many critics may be misreading Citrini’s premise.

“A lot of people have a hard time with the concept of a thought experiment,” he wrote on X.

However, Duke added that one underappreciated risk in the scenario is the financial market impact if “prime white collar borrowers who nobody ever thought would default… defaulting” becomes a reality — referring to the report’s suggestion that white-collar layoffs could cascade into prime mortgage and private credit stress.

Jeff Dorman

Jeff Dorman, chief investment officer at Arca, framed the response to the report as a lesson in investor psychology.

“The biggest takeaway from the virality of this Citrini doom porn is that fear sells,” Dorman wrote on X, referring to Monday’s stock market sell-off.

He said that markets and media often reward dramatic crash predictions, even if they rarely materialize.

“There are thousands of successful macro newsletters that you pay money to subscribe to, and all of them tell you to buy gold, build a bunker, and short stocks,” he wrote, adding that high-profile recession forecasters frequently get attention despite repeated false alarms.

Deepak Shenoy

Deepak Shenoy, founder of Capitalmind, compared the AI recession warning to past resource-scarcity warnings.

“This is the viral post that currently spooks everyone,” Shenoy wrote in an X post.

He pointed to 2008-era warnings that oil reserves were running out — fears that did not ultimately dismantle the energy industry.

“Doomsday porn is addictive,” Shenoy wrote. “AI based end of everything is the WWF of the world now, fun to watch but is mostly fake.”

Michael Bloch

Michael Bloch, a partner at VC firm Quiet Capital, published a rebuttal titled “The 2028 Global Intelligence Boom.”

He said that even if AI keeps improving rapidly, it doesn’t have to end in a crash — it could make the economy richer.

“What if our AI bullishness continues to be right… and what if that’s actually bullish?” he wrote on Substack this weekend.

Bloch said investors are confusing pain in parts of tech — like SaaS and middleman-style businesses — with a broader economic collapse, and that cheaper services could leave households and startups with more money to spend.




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Dan DeFrancesco

What the software stock sell-off says about your job security

Everyone’s freaking out about AI again, which means it’s time to rethink how secure your career is.

BI’s Ana Altchek has a piece about how to future-proof your job since the only certainty in the job market appears to be more uncertainty.

A market meltdown in software stocks has people on edge this time. The characters might have changed, but the plot is still the same.

A new tool (an AI plugin from Anthropic) launched to automate work (tracking compliance and reviewing legal docs) leads to a sell-off among leaders in the space (legal-software stocks).

We can debate whether the reaction was warranted (more on that below), but this narrative isn’t going away. AI companies will keep automating different types of work, leaving the companies in that space scrambling and their employees nervous.

Ana spoke to experts about different ways to get ahead, from auditing your job to the skills you can lean into to build more career immunity. Overall, the idea is not to get caught flat-footed.

For more on the inner workings and culture of the business world, check out Ana’s weekly series “This Week at Work,” and subscribe to our workplace roundup newsletter, Work Shift. (You’re still required to read this every day, though. No excuses.)

One group has felt particularly safe amid the AI chaos.

Trade workers have been sitting pretty as panic rises among the white-collar workforce. A recent survey conducted by The Harris Poll found 75% of Americans agree that “hands-on skills and practical experience matter more than formal degrees when it comes to career success.”

And even more (78%) agreed “the stigma around trade or blue-collar work is declining” because hands-on skills are becoming so valuable.

The leaders of the AI revolution, from Elon Musk to Jensen Huang, have also praised tradework as a much more resilient career path.

That is likely the case in the short term. But down the road, all bets are off. Tesla is aggressively pushing into humanoid robots. OpenAI is also quietly scaling its robotics project.

There’s a long way to go, with most robots being more flop than pop. But the potential and interest in developing the space is there, as was evident at this year’s Davos. And some see the eventual economic impact of physical AI being far greater than that of software.

Because eventually, AI will come for all of us if we’re not willing to adapt.




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