Peter Kafka

Streaming big events like an NFL game used to be question mark. Amazon just got more than 31 million people to stream the Bears-Packers.

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On Saturday, the Chicago Bears beat the Green Bay Packers in an NFL playoff game that had everything: a bitter rivalry, an old-school outdoors atmosphere, and a historic comeback (or choke-job, depending on your POV).

It also happened to be a (mostly) streaming-only game. Did you notice? Or care?

I didn’t. Except for about 30 seconds, when I was trying to find out what network was showing the game, and it took me a beat to realize it was on Amazon’s Prime Video. Then I booted up my app and watched the game without any issue. Just like any other NFL game.

In 2026, “Guy doesn’t have a problem watching the Bears/Packers” is a true dog-bites-man story. But that’s why I’m writing about it here: Not very long ago, the idea of streaming a super-high-profile NFL game — and requiring NFL fans to subscribe to a streaming service in order to watch it — would have been a very big deal.

Now it’s a yawner: I was one of 31.6 million people who watched the game, the vast majority of whom streamed it (fans in local markets could use broadcast TV). That’s a streaming record for an NFL game, and it’s more than some other games got last weekend on conventional TV.

And that tells you just how far sports and streaming have come.

Flash back to 2013, for instance, and the idea of whether the “internet” — a catch-all term that included everything needed to get streaming video onto your screen, from web servers to fiber-optic lines to the router in your house — could support a big NFL game watched by many millions of people was an open question. “Why Web TV Skeptic Mark Cuban Thinks Google Can Make the NFL Work on the Web,” was an ungainly headline I tapped out at the time.

Back then, the NFL and other sports giants were routinely streaming big events like the Super Bowl and World Cup — but only as a sort of secondary outlet for weirdos who didn’t have traditional TV. And anyone who did stream sports had to expect to run into problems, like ESPN did when it streamed a World Cup game in 2014.

A year later, the NFL put on a streaming-only game for the first time — but made sure it was a relatively niche one, and made sure that people knew it was an experiment.

Cut to today, and streaming is just a way we watch some football games now. Amazon pays a gazillion dollars a year to show one game a week during the regular season; Netflix has paid up to show a couple games on Christmas Day. A new deal the NFL struck with Disney last year will give the league the opportunity to sell even more games to digital players.

And two years ago, the league passed another new threshold by moving one of its most valuable assets — a playoff game — to Comcast’s Peacock streamer, where it was only available to paid subscribers. That one generated a ton of complaints from people who said they didn’t want to pay another service to watch an NFL game — along with millions of sign-ups for Peacock, which showed they would.

The NFL is not ditching TV for streaming anytime soon. For many people, watching NFL games is the main reason to watch TV, and that gives the league a ton of leverage to extract ever-increasing fees from the likes of NBC and CBS. So they will almost certainly keep the majority of their games on old-time TV for the foreseeable future. But they’re going to sell them to streaming platforms too — because they’ll pay up to get them, and you’ll pay, too.




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Paramount’s head of streaming product and tech is leaving the company. Read his Slack message to colleagues.

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The head of Paramount Skydance’s streaming product and tech is leaving the company, Business Insider has learned.

Vibol Hou told colleagues in the company’s streaming tech Slack channel that he’s leaving Paramount at the end of January.

“After nearly 12 years of exhilarating work pushing our businesses to new heights, it feels like the right time to hand the torch to the next wave of leaders while I take a much-needed pause to rest, focus on my health (including some serious marathon training), and spend more time with my family before I jump into whatever comes next,” Hou wrote in the Slack message, which was viewed by Business Insider.

Hou’s exit has been anticipated within Paramount for months.

In Hou’s Slack message, he referenced a previous memo from Dane Glasgow, Paramount’s chief product officer, that hinted at the move.

“Vibol has expressed interest in exploring other opportunities, and while he will remain in his role with an anticipated transition early next year, we will continue to explore new projects together,” Glasgow wrote in a mid-October email viewed by Business Insider.

Hou was at Paramount or its subsidiaries for over a decade, including six years at its free streamer, Pluto TV. In that span, Paramount went through several corporate changes, from a ViacomCBS merger to the Paramount Skydance merger that closed in the summer of 2025.

“What we’ve built together across Pluto TV, CBS All Access/Paramount+, and Network Streaming was never easy,” Hou wrote in the Slack message. “But we built these products from the ground up, in tough environments that didn’t necessarily believe in our vision, with limited resources and non-existent technology where we often had to build our own, and under constant pressure to deliver.”

Hou’s Slack message was received warmly, with 118 “care” emojis, 67 classic “red heart” emojis, and 43 “thank you” emojis, among other signals of support as of early Thursday afternoon.

Since Paramount Skydance CEO David Ellison took over in early August, he’s made several noteworthy moves, like landing UFC rights in the US and hiring Bari Weiss to lead CBS News.

Ellison is now focused on buying Warner Bros. Discovery, which has rejected its takeover offer eight times.

Paramount did not immediately respond to a request for comment.

Read Hou’s Slack message to colleagues announcing the move:

@channel Team,

As Dane shared in his note, I’ll be transitioning out of my role and leaving the company at the end of January. After nearly 12 years of exhilarating work pushing our businesses to new heights, it feels like the right time to hand the torch to the next wave of leaders while I take a much-needed pause to rest, focus on my health (including some serious marathon training), and spend more time with my family before I jump into whatever comes next.

What we’ve built together across Pluto TV, CBS All Access/Paramount+, and Network Streaming was never easy — but we built these products from the ground up, in tough environments that didn’t necessarily believe in our vision, with limited resources and non-existent technology where we often had to build our own, and under constant pressure to deliver. Yet again and again, this team showed grit, creativity, and passion. Whether you came from Pluto or another part of Streaming, the story is the same: we took on impossible problems and innovated our way through.

The culture we live — being curious about everything, feeling that hunger to solve problems, caring deeply for others, iterating constantly, and innovating in everything we do — belongs to all of you now. You should be proud of what you’ve achieved, and you should be confident that this is a team that can handle anything thrown its way.

As to the future, I have a lot of confidence in Dane and the vision and strategic pillars he’s laid out for the year ahead. They set a strong foundation for where this organization can go over the next several years, and I’m excited to see what you all do together under his leadership.

I plan to hold my last open office hours next Friday so anyone who wants to drop in, ask questions, or just say hello/goodbye has a space to do that together. In the meantime, if you’d like to stay in touch beyond my time here, please feel free to connect with me on LinkedIn.

Serving alongside you has been one of the great privileges of my life, and I’ll be proudly cheering you on as you write the next chapter together.

Boldly go, always. ❤️

Vibol




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