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I’ve been to 18 European countries. These are the 5 underrated cities I’d return to in a heartbeat.

After a 30-minute bus ride from Pisa, I arrived in Lucca and walked through the city’s Renaissance-era walls into the historic center.

I found it to be the perfect place to wander in December, and because many roads were blocked off to cars, it felt very peaceful.

Within the walls, there are Romanesque churches and striking medieval towers. I started at Guinigi Tower, where visitors can climb to the top for panoramic views of terracotta rooftops and rolling Tuscan hills.

Afterward, I wandered along the city walls, where I admired colorful murals, and dined at Osteria da Pasqualino, where I enjoyed fettuccine with cream of zucchini and prawns with lemon, along with an afternoon glass of wine in a beautiful courtyard.

Clothing shops and gelaterias surround Lucca’s charming squares. When I was there, there were hardly any crowds, and the city felt cinematic.




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After nearly a decade in Florida, these are the 7 underrated destinations I recommend to everyone

Some parts of the US might still be in the peak of winter, but down in the sunnier states, people are already bringing out their bathing suits.

As a Florida local of nearly a decade, some of my favorite days are the ones when I slow down, bask in the sun, and breathe in fresh air while tubing down a crystal-clear spring, surrounded by the peaceful sounds of nature.

Unlike the rowdy tourist beach towns or overcrowded theme parks, this is the Florida I’ve come to know and love.

Away from tourist hot spots such as Disney World or Miami Beach, Florida offers hidden gems for all tastes, whether you’re more nature-inclined or want to explore towns that will make you feel like you’re in Europe.

After living in the state for nearly a decade, I found that the best travel destinations in the state are far from the most famous.

Whether you’re escaping from cold weather or planning a summer trip to Florida, here are seven towns you should visit.

Ponte Vedra Beach


Beautiful Ponte Vedra Beach on the east coast of North Florida.

Ponte Vedra Beach is ideal for a quiet, secluded vacation.

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When picturing a Florida beach vacation, you might think of Miami Beach or maybe Clearwater Beach if you’re aiming for the Gulf Coast. If you’re looking to avoid tourists, however, I recommend visiting the beaches near Jacksonville.

The North Florida shores in Ponte Vedra are mostly lined with single-family houses along the A1A road and can be far from downtown areas, making it the perfect escape if you’re looking to relax rather than party.

Many of these houses, which are often winter homes for their owners, can be rented as Airbnbs, making them ideal for family or group vacations.

The Guana Tolomato Matanzas National Estuarine Research Reserve, a 73,000-acre stretch of wild nature, is also the perfect spot to hike and kayak saltwater marshes while exploring Florida’s wildlife.

St. Augustine


Flagler Collage in St. Augustine with a fountain in the foreground

The historic streets of St. Augustine offer dozens of restaurants and vendors.

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The oldest town in the US, St. Augustine, was founded in 1565 by Spanish settlers. Today, the city offers a picturesque destination for those looking for history and charm.

Whether you’re enjoying its nearby beaches or immersing yourself in medieval Spanish culture in the city’s historic district, St. Augustine offers a wide range of activities for families and history enthusiasts.

During your time here, make sure to tour the Castillo de San Marcos National Monument, the oldest fort in the US, and walk along the cobblestoned streets of the historic downtown, like St. George Street, which features a 1716 schoolhouse and dozens of restaurants and boutiques.

Every holiday season, from November to January, the historic district is illuminated for the city’s “Nights of Lights” showcase. Walking through it feels like strolling through a Christmas postcard, only with palm trees and Spanish castles instead of snow.

Cedar Key


Cedar Key, Florida / United States, December 28th 2019: Waterfront buildings on stilts in Cedar Key tourist town, Gulf of Mexico

Cedar Key is a major producer of farm-raised clams.

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Originally settled in the 1840s, this tiny community in Florida’s Nature Coast — the stretch of the Gulf Coast between Tampa and Pensacola — may not be on your travel radar, but if you enjoy fresh seafood and less crowded areas, it should be.

Cedar Key is a small island located about a 2 1/2-hour drive from Orlando and is one of the largest producers of farm-raised clams in the country. You can enjoy fresh, delicious seafood while sitting on the shore of Florida’s undiscovered coast.

The quiet town is often compared to the more touristy Key West, which was Jimmy Buffett’s home and inspiration. In Cedar Key, you can also enjoy some of the signature Key West attractions — such as key lime pies and small local boutiques — without dealing with the crowds.

As a foodie myself, I can only tell you how amazing the seafood in Cedar Key is. The rest you will have to experience for yourself.

Ocala


An arched wooden footbridge over the blue and emerald pools set amidst quiet and serene rich and lush tropical vegetation. Juniper Springs Florida. USA

Ocala is a great travel destination for those looking to immerse themselves in nature.

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If you’re more of a nature person, head over to Ocala to enjoy clear freshwater springs and Florida forests.

The springs near Ocala are amazing for kayaking or just for taking a dip. While kayaking in the river streams, you might spot some alligators, manatees, and even monkeys.

Additionally, the area is home to one of America’s only elephant rescue farms, Two Tails Ranch, and the longest ziplines in the state at the Canyons Zip Line and Adventure Park.

Sarasota


Drone Fly view over beach in Siesta Key,  Florida. Beautiful Siesta Key beach on a sunny day. Turquoise transparent water and blue sea in Siesta Key beach.

Sarasota hosts the highest-rated beach in the US.

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Some of the best beaches in Florida — and the world — are in Sarasota.

Siesta Key, which has been named as the best beach in the US and fourth best in the world, is a pristine white-sand, turquoise-water beach perfect for families or for relaxing.

The city also offers a variety of art sightseeing, such as Ca’ d’Zan, the Mediterranean-inspired mansion at the Ringling Museum.

If you’re driving from Tampa, prepare to cross the tallest bridge in the state, the Sunshine Skyway Bridge. At its peak height, I felt like I was flying on an airplane looking down.

Cocoa Village


Cocoa, Florida USA - October 8, 2022: Downtown Historic area of Cocoa Village.

This small historic town sits near the Kennedy Space Center in Cape Canaveral.

JennLShoots/Shutterstock



Near the space-themed attractions at Kennedy Space Center in Cape Canaveral is Cocoa Village, a small historic downtown filled with local vendors and plenty of art.

The small coastal town also has a variety of food spots for every occasion, including an English tavern, a French bistro, and a fully vegan New American restaurant.

And if you’re looking for a unique experience, you can kayak or paddle the bioluminescent waters of the Indian River Lagoon — you might see a few dolphins, too.

Sombrero Beach


Aerial view of Sombrero Beach with palm trees on the Florida Keys, Marathon, Florida, USA.

Sombrero Beach is one of the many underrated beaches down the Florida Keys.

Martin Valigursky/Shutterstock



If you’re making your way down the Florida Keys, you may as well stop to visit a couple of its gorgeous beaches.

While Key West deserves the hype it receives as a travel destination, some of the other spots in the Florida Keys are often overlooked.

South of Marathon Key and north of Key West is Sombrero Beach, one of the most underrated beaches in the US. On this white-sand beach, you can enjoy some of the calmest waters in Florida, perfect for families or for relaxing.

It’s also a turtle-nesting spot, so you might even see a few loggerhead turtles during nesting season.

For a fun historical sight, head a few minutes down the Overseas Highway, and you’ll see some of the remnants of the once-active Overseas Railroad in Bahia Honda Key.




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I visited an underrated city in Sweden before heading to Copenhagen, and it ended up being a highlight of my Europe trip

  • I visited Copenhagen over the summer, but I added one night in Malmö, Sweden, to the trip.
  • The city just across the water from Copenhagen was one of the highlights of my entire trip.
  • I thought it offered a peek at true Scandinavian living.

For me, the most stressful part of planning a trip is narrowing down what I want to see, especially when I’m traveling to new countries.

I never want to miss out on anything, and when you only get a few days in a place, there’s no way to see everything. If I’m going somewhere I’m not sure I’ll get to visit again, I feel even more pressure to make the perfect itinerary.

I faced that exact conundrum when trying to decide which part of Sweden to visit as part of a trip to nearby Copenhagen, Denmark.

When I visited Copenhagen over the summer, I knew I also wanted to see some of Sweden.

I took a trip to Scandinavia in August 2025.

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In August, my husband and I set off for a trip to Scandinavia to go to a wedding in the small city of Helsingborg, Sweden. We planned to spend the majority of our trip in Copenhagen, as we were flying in and out of the Danish city since Helsingborg and Copenhagen are only about an hour and 20 minutes away from each other via train.

Still, we wanted to see a bit of Sweden during our journey, and we knew we wouldn’t have a ton of time to sightsee in Helsingborg because of the wedding. We also didn’t want to have to take a separate flight or spend a full day traveling, which ruled out Stockholm on the other side of the country.

After doing some research, we decided to spend one day and one night in Malmö, Sweden. Malmö is the third-largest city in Sweden and one of the country’s fastest-growing cities. I liked the idea of going somewhere that could offer a true glimpse at Swedish culture, and it was extremely convenient to get there.

Adding a day in Malmö to our itinerary seemed like a no-brainer.

Going to and from Malmö via train was a breeze.


A woman sits on a bench in a train station with luggage.

I took a train to Malmö.

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My husband and I took the train from Helsingborg to Malmö on a Monday morning, which took about 40 minutes. We also took the train from Malmö to Copenhagen the following morning, which was only a 20-minute ride.

The train couldn’t have been easier. It ran in frequent increments, so we just bought tickets upon arrival at the station. It was lovely not to have to plan that part of our journey in advance.

The train was fairly crowded with commuters, but we still managed to find space for ourselves and our luggage.

I stayed at MJ’s, which was just a 10-minute walk from the train station.


An exterior shot of MJ's Hotel in Malmo, Sweden. The building has a yellow facade and says

I stayed at MJ’s.

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I considered a few different hotels in Malmö when planning our trip, but I settled on MJ’s fairly quickly. I appreciated that the boutique hotel was just 10 minutes from the train station and within walking distance to restaurants and bars.

The interior also has a floral, pink aesthetic, which appealed to me, and it was in my budget. A one-night stay in a small room cost 1,630 Swedish krona, which was about $170 when I booked our stay.

Walking to MJ’s from the train was easy, even with the luggage my husband and I were toting, and I loved the look of the hotel from the outside.

I couldn’t wait to see the hotel’s courtyard, which I had been ogling online.


An aerial view of an enclosed patio with ample seating and umbrellas below. Greenery adorns the windows and balconies surrounding it.

The hotel had a pink courtyard.

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One of the things I was most excited about at MJ’s was its interior courtyard, designed for guests to dine and spend time together. It’s covered by a glass dome that features greenery for a touch of whimsy, and its pink walls give it a chic and romantic feel.

It was just as pretty in person as it was in the photos I saw online. When we arrived at the hotel, I saw people dining and chatting under tables with umbrellas.

I loved that the upper floors at MJ’s had open windows that overlooked it, so we could catch glimpses as we walked to and from our room.

I was delighted by how big my room was.


A bedroom in a hotel with an open window revealing a street below.

We stayed in a small room at MJ’s.

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I selected a small room at MJ’s for our stay, figuring we could handle limited space for just one night.

However, to my surprise, the room was large. It had a seating area by the front door, a large bed, and room for a desk and a wardrobe. Likewise, the bathroom featured a large vanity and tub.

I couldn’t believe how much space we got for the price I paid.

I was immediately smitten with how quaint and whimsical Malmö is.


A brick street with greenery growing on the buildings lining it.

A street in Malmö.

Samantha Pettyjohn/Business Insider

For our day in Malmö, I didn’t create a strict itinerary. I mostly planned to wander the city with my husband, hoping to get a feel for what life in Sweden was like.

I was so glad I kept our schedule loose as we started exploring Malmö, as every street we turned down was beautiful and made me want to see more.

From the brick roads and cobblestone sidewalks to the colorful homes lining the streets, I couldn’t get over how stunning the city was. Greenery grew on many of the homes we passed, and restaurants and shops were often situated in courtyards, creating a sense of community from the architecture alone.

It was also easy for us to travel on foot everywhere we went, as biking and walking are popular forms of transportation there.

A visit to Malmö Saluhall was a highlight of the day.


Flowers sit outside a food hall. People enter the space and look around.

I dined at Malmö Saluhall.

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After visiting Malmö Castle, a popular tourist destination in the city, we stopped for lunch at Malmö Saluhall, a food hall offering a diverse array of dining options.

There was a flower market set up outside it when we arrived, and when we walked in, there were stands with almost any food you could think of. I saw other tourists like me milling around, but there were also Malmö residents who had come to eat on their lunch break.

We feasted on Italian-inspired crostinis before stopping by another booth for pastries and coffee. Everything was, unsurprisingly, delicious, and I loved that the meal came with a side of people-watching.

I found more whimsy at Folkets Park.


A side-by-side of two images of a park with pink, yellow, and orange decor inside it.

Folkets Park was a fun stop.

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After lunch, we made our way to Folkets Park, a family-friendly green space renowned for its vibrant and eclectic installations. There are also performances held there.

There were colorful playgrounds, oversize chairs, and shops inside. It was quiet since we were there during a school day, but I could imagine the area would be packed on weekends.

The colorful design felt so novel compared to the neutral colors I see at most American parks. I could have stayed there for hours.

I felt like I was getting a real glimpse at Swedish culture as I wandered through the city.


A cobblestone street with people walking and biking through it. Restaurants and shops are nearby.

I wandered the streets of Malmö.

Samantha Pettyjohn/Business Insider

We spent the rest of the afternoon walking around the city, popping into shops and sitting on benches to take in the sights. I was charmed by the bookstores, flower shops, and thrift stores we entered, and it was fun to see locals and other tourists exploring the area.

I could tell the city was designed to be friendly to tourists, finding English writing nearly everywhere, but it still felt quintessentially European thanks to its architectural style.

I also spotted people sitting at cafés enjoying fika, a traditional Swedish snack break, in the afternoon. I loved catching a glimpse at a customary aspect of Swedish culture.

My favorite part of the day was people-watching during happy hour.


A woman holds up a beer and smiles as she sits on an outdoor patio surrounded by other bars. A blanket sits on the chair next to her, and there are heaters around.

Happy hour was one of the best parts of the trip.

Samantha Pettyjohn/Business Insider

Before we grabbed dinner, my husband and I decided to sit at one of the many outdoor patios in Malmö, as we wanted to enjoy the city’s ambiance.

We stopped at Mello Yello, a bar located in Lilla Torg, a square in the heart of the city, just a one-minute walk from MJ’s.

As I sipped on a beer, I watched coworkers gather for happy hours, families walk to early dinners, and friends meet up after long work days. The atmosphere was unhurried and communal throughout the square. It felt like we could sit for hours, and the staff would be happy to have us.

I also got to eat the cutest affogato I’ve ever seen.


A tray with ice cream and a cup of espresso sit on a table.

I loved my dessert.

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After drinks, we spent the evening eating dinner, wandering through more squares, and grabbing dessert at Verde Gelato on our way back to our hotel.

My husband and I both love affogatos, so we would have loved them even if they came in plastic cups. Still, the adorable wooden tray and glass serveware made it even sweeter. The aesthetically pleasing touch was in perfect alignment with every other experience we had in Malmö that day, adding to its charm.

We ate them at bistro tables outside the shop, grinning at each other over bites of espresso-gelato goodness.

The city’s location on the water made it even more beautiful.


Brick buildings line a bay at sunset.

The views of the water were stunning.

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We were lucky enough to be in Sweden in late August, when the sun doesn’t set until around 9 p.m.

We took advantage of the brightness by taking a walk along the edge of the Öresund Strait, which separates Denmark and Sweden, as the sun went down. We had crossed over it on our train ride into Sweden, but it felt even more romantic and quaint up close.

When we returned to MJ’s after dark, the bar in the lobby had a party-like atmosphere going. I appreciated the fun energy, as well as the fact that our room was quiet a few floors up, allowing us to get a peaceful night of rest even as people mingled downstairs.

To top it off, the breakfast buffet at MJ’s was top-notch.


A plate of breakfast foods and beverages on a table.

My breakfast was phenomenal.

Samantha Pettyjohn/Business Insider

The elaborate breakfast spreads at all the hotels I stayed at in Europe amazed me, but MJ’s was among my favorites, and not just because I got to eat it in the pink patio.

There was fresh fruit, eggs, bacon, all sorts of pastries, and a parfait bar. I served myself a bit of everything, and I sipped coffee out of an adorable mug I wished I could take home with me.

It was the perfect end to our stay at MJ’s.

If you’re heading to Copenhagen, I highly recommend adding Malmö to your itinerary.


A woman smiles on a cobblestone street surrounded by colorful buildings.

I loved my day in Malmö.

Samantha Pettyjohn/Business Insider

My 24 hours in Malmö were among the most relaxing of my weeklong trip to Europe.

I was enchanted by the city’s architecture, green spaces, divine food, and charming restaurants. I loved my time in Copenhagen, too, but I thought Malmö offered a slightly slower pace that was more indicative of Scandinavian culture outside the bustling metropolis. I found myself wishing we had stayed there for longer than just a day.

If you’re hoping to visit Sweden on a trip to Copenhagen, I think Malmö is the perfect way to do it.




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