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3 trading card games to collect if you’re looking to diversify beyond Pokémon

The power of Pokémon is drawing new collectors to card games as investment opportunities.

The franchise is dominating the collectible card market at the moment, and the spotlight is widening to include other trading card games.

Business Insider spoke to Elizabeth Gruene, the general manager of pop culture at Professional Sports Authenticators, or PSA, which authenticates and grades trading cards based on their condition. PSA got its start in grading sports cards, but a major flip in recent years has seen trading card games like Pokémon taking over the bulk of its business.

While rare Pokémon cards are selling for millions in some instances, its competitors are catching on as collectors look for their next up-and-coming investment. It’s driven a spike in popularity in three brands that are already household names in pop culture.

“Many collectors are looking to diversify their collections or discover emerging categories before they reach the level of demand we’re seeing with Pokémon,” Gruene said.

From animated series that millennials grew up watching to a live-action Netflix show, these franchises are attracting both game players and investors alike to pick up a pack of their cards. Some of those cards have sold for thousands on eBay, Gruene said.

These are the trading card games that are popping off among collectors.

One Piece


One Piece boxes

Netflix released a live-action “One Piece” series in 2023.

Roger Kisby/Getty Images for Netflix



The “One Piece” trading card game, released in 2022, is inspired by the anime series that has been on screens since 1999. In the nearly four years since being on shelves, the card game has had a meteoric rise in popularity.

The number of One Piece cards that PSA has graded spiked around 700% over the last six months, Gruene said — a level of growth only comparable to that of Pokémon in 2022. PSA graded 144,000 One Piece cards in February alone, compared to about 10,000 for all of 2022.

Despite being new to the collectible trading card game scene, One Piece is already fetching high prices on the resale market. The Los Angeles Dodgers gave away a One Piece card featuring the show’s protagonist, Monkey D. Luffy, in July 2025. It later sold on eBay for $15,000 in November, The Athletic reported.

Magic: The Gathering


Magic: The Gathering cards

A pristine condition Black Lotus card from Magic: The Gathering sold for $3 million in April 2024.

Boston Globe/Boston Globe via Getty Images



Magic: The Gathering is one of the oldest modern trading card games on the market. Its debut set, which was released in 1993, sparked a boom of card games in the 1990s. Although it’s been popular among collectors and gamers for decades, its investment potential is a major driver in its current status with newbies.

Pokémon isn’t the only franchise capable of fetching millions for a single card. A pristine condition Black Lotus card from Magic: The Gathering sold for $3 million in April 2024.

The renewed interest in Magic: The Gathering in recent years is partly due to releasing lines of more collectible cards and collaborations with other franchises like Marvel and Final Fantasy, Gruene told Business Insider.

Yu-Gi-Oh!


Woman holding Yu-Gi-Oh! cards

Yu-Gi-Oh! has been around for just as long as Pokémon.

picture alliance/picture alliance via Getty Images



The collectible world can’t stop talking about Pokémon’s 30th anniversary this year, but one of its biggest competitors is set to celebrate the same milestone in 2026.

Yu-Gi-Oh! exploded in popularity after the anime series released in 2000. Months later, the trading card game quickly became highly sought after. Since then, it has maintained a commanding presence in the collector scene and been the subject of new movies, TV spinoffs, and card packs.

“Nostalgia is a major driver of collectibles,” Gruene said.

There has been chatter that some Yu-Gi-Oh! cards have sold for millions in private sales. One of its most expensive cards ever sold is a one-of-one card made for a Make-A-Wish recipient. The “Tyler the Great Warrior” card sold for around $300,000 on eBay in 2023.

Although you won’t find a card that rare at your local Costco, that doesn’t mean a pack from the store couldn’t hold valuable finds. As more people catch on, these trading card games are getting cleared from their shelves.

“The whole world is starting to realize just how popular the franchises are,” Gruene said.




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What to do if you’re an American in the Middle East right now

Americans in many Middle Eastern countries have been advised to shelter in place after the US and Israel launched strikes against Iran on Saturday.

The US Department of State Consular Affairs and related embassies posted on X that US citizens in countries including Iran, Bahrain, Jordan, UAE, Qatar, were advised to shelter in place until further notice.

Hours later it posted guidance for US citizens in Iraq, advising them to “exercise increased caution, limit their movements, and be prepared to shelter in place.”

“There are reports of missiles, drones, or rockets in Iraqi airspace. The security environment remains complex and can change quickly,” the US Department of State Consular Affairs wrote.

“If you are in Iraq, you should review your personal security plan and evaluate options to shelter in place or depart Iraq should the situation deteriorate,” it continued.

The US Embassy in Jerusalem said it had directed all US government employees and their families to shelter in place, and that Israel had closed airspace to all civilian flights.

The US Department of State Consular Affairs also warned of imminent drone and missile attacks in Bahrain.

Read more of our coverage:

The US Embassy in Beirut wrote that the Department of State “urges U.S. citizens to depart Lebanon now while commercial options remain available.”

Iran, Iraq, Kuwait, Bahrain, and Qatar have closed their airspaces. A video shared on Flightradar24 showed airplanes leaving the region.

Of the approximately 3,400 flights scheduled to the region, 230 were cancelled as of 12 p.m. Central European time, while 40 due to fly on Sunday were preemptively cancelled.

Airports in the region shared travel updates online. Dubai Airports said all flights at Dubai International and Dubai World Central – Al Maktoum International were suspended until further notice. It advised passengers not to travel to those airports at this time, and to contact their respective airlines for updates on flights.

King Abdulaziz International Airport in Saudi Arabia, Hamad International Airport in Doha, and Abu Dhabi Airports gave similar advice to passengers.

In a video statement posted on social media on Saturday, President Donald Trump vowed to destroy Iran’s missile program and navy and said the objective of the strikes is to “defend the American people by eliminating imminent threats.”

“My administration has taken every possible step to minimize the risk to US personnel in the region. Even so — and I do not make this statement lightly — the Iranian regime seeks to kill,” Trump said.

“The lives of courageous American heroes may be lost, and we may have casualties. That often happens in war,” Trump continued.

This is a breaking story and will be updated.


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More hiring managers want you to prove you’re good with AI during job interviews

Leaders at the software company Canva used to wonder whether job candidates were secretly using AI during technical interviews.

By early last year, that concern gave way to a bigger question: How good are they with AI?

Managers saw the company’s engineers getting more done with the technology, so they needed to ensure new hires could do the same.

“We just flipped the script and went, ‘OK, we’re going to invite you to use AI,'” Brendan Humphreys, Canva’s chief technology officer, told Business Insider.

The result, he said, has been stronger hires better equipped to wield powerful AI tools to help write code and solve problems.

Canva is one of a growing number of companies — including Meta and McKinsey — that are inviting some job candidates to use AI in parts of the hiring process.

Broadly, when ChatGPT emerged in late 2022, many employers worried that job seekers would use AI to help talk their way past interviewers. Yet as the technology becomes more capable and embedded in daily work, a number of companies are moving from policing it to evaluating candidates’ AI know-how.

That’s what happened at Arcade, an IT infrastructure startup. The company has always asked technical candidates to complete a take-home exercise. Yet now, it expects them to use AI in the process, Alex Salazar, the company’s cofounder and CEO, told Business Insider.

As the technology’s capabilities surged over the past year or so, he realized that candidates would likely turn to AI regardless of whether Arcade sanctioned it. Ultimately, Salazar said, the company wants its workers, including new hires, to use AI.

“So why are we creating this artificial test that doesn’t even really reflect the work they’re going to do when they get here?” he said.

Humphreys came to a similar conclusion at Canva. To factor in AI, he said, the company reworked its technical interview to make the questions “complex, ambiguous, and problematic.”

“If you just dump the question that we’re giving you into an AI, you’re going to get a substandard answer,” Humphreys said.

To land a job at the company, which has about 265 million monthly users of its graphic design software, technical candidates need to know how to thoughtfully question AI, he said.

Show us you can work with AI

One way to avoid concerns that candidates might be leaning too hard on AI is to have job seekers show their work. In Canva’s case, the company asks candidates to share their screen during a technical interview.

“We want to see the interactions with the AI as much as the output of the tool,” Humphreys said.


Brendan Humphreys

Brendan Humphreys, CTO at Canva

Courtesy of Canva



Arcade tells candidates to use whatever AI tools they want on their exercise, then include a transcript of their conversations with the AI. The idea is to learn who knows how to do the job and to work with an agent. Doing so, Salazar said, comes with a “very real learning curve.”

He said that the shift to allowing AI use in the exercise meant that Arcade placed greater emphasis on a candidate’s “taste.” That sensibility is important, he said, because AI can kick out answers, yet the best results often come from repeated iteration with these tools, he said.

“It’s going to show their ability to use the AI, but it’s also going to show what they think ‘good’ is,” Salazar said of candidates’ interactions with AI.

‘Ride the dragon’

Other companies want workers to demonstrate their AI acumen during the hiring process, too.

In a June post on an internal message board, Meta said it was developing a coding interview in which candidates could use an AI assistant, Business Insider previously reported.

That mode of working, Meta wrote, was “more representative” of the environment in which future developers would be operating. It also makes “LLM-based cheating less effective,” the company said, referring to large language models.

The consulting firm McKinsey & Company is piloting a change to its graduate recruiting process, asking candidates to use the company’s internal AI assistant, Lilli, during case interviews to assess how they work with the technology, several media outlets reported in January.

The acceptance of, or even the preference for, AI in some parts of hiring doesn’t mean companies will welcome job seekers who use the tools to misrepresent their skills. Even if a candidate gets away with it at first, hiring managers are likely to eventually discover that someone doesn’t have the goods, Susan Peppercorn, an executive coach, told Business Insider.

That’s because candidates who complete an assessment, for example, “are going to have to explain how they arrived at their thinking,” she said.

Understanding that thought process is what Canva seeks in its hiring, said Humphreys, who oversees roughly 2,600 technical employees in roles including software engineering, IT, and machine learning.

It’s a way of seeing whether a candidate makes sound technical decisions when it starts producing code, he said.

“What we’re testing for now in our interview process is an ability to harness that power, to control that power — to kind of ride the dragon,” Humphreys said.

Do you have a story to share about your career? Contact this reporter at tparadis@businessinsider.com




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Software engineers are getting crushed by AI — and they think you’re next.

Software engineers are getting crushed by AI, and they think you’re next.

AI’s ability to automate code is simultaneously making developers productive and overworked. One technologist said his job is harder than ever, lamenting that “AI fatigue” is real.

The good news is it won’t last forever. The bad news is that’s because most of them will be out of a job.

Software veteran Steve Yegge predicts that AI will eventually lead Big Tech companies to cut 50% of their engineers. (He wasn’t a total drag. Yegge offered advice to software engineers for avoiding the ‘vampiric effect’ of AI.)

“Ok, but I don’t work in tech. Why do I care?” you callously ask. (So cold!)

Well, according to the people in the thick of it, AI isn’t stopping with them.

Matt Shumer, the CEO of an AI startup, warned AI’s disruption will be “much bigger” than COVID. The post has racked up more than 69 million views on X, gaining traction outside traditional tech circles. Shumer spoke to BI’s Brent D. Griffiths about the post and the fact that he (surprise!) used AI to help him write it.

It’s worth noting Shumer’s company specializes in AI personal assistants. He certainly benefits from getting people on board with AI. But that doesn’t invalidate a lot of his points about workers needing to adapt to a rapidly changing environment.

There’s a counterargument to the doomsday prophecy.

Maybe engineering jobs are especially ripe for AI disruption?

The job, after all, is highly digital and requires hard skills, two factors that make it a strong candidate for AI automation.

Software engineers have also been somewhat insulated from the tech-based disruptions the rest of us have endured and adapted to during the pre-AI times. A new tool here. A new app there. At some point, many of us have gotten numb to tech disrupting what we do. You just figure out how to adapt.

Meanwhile, software engineers were living on easy street. You don’t have to worry about the tools when you’re the ones building them. For years, software developers enjoyed healthy salaries, good work-life balance, and fantastic job security.

Now the tables are turned, and suddenly it’s everyone’s problem?

I’m not suggesting AI won’t impact the rest of us. For starters, entry-level jobs across the board appear to be on the chopping block thanks to AI. Consultants also seem ripe for some shakeups. And the legal industry is certainly feeling the heat.

(I could mention journalism, but we were on the extinction list long before AI. When I started college in 2007, my professors all told me the industry was dying. Almost two decades later, we’re still here. If anything, it looks like AI has created some high-paying jobs for writers.)

AI might end up being massively disruptive for all of us, but at this point, we’re all used to it.

Where do you stand on the AI doomsday prophecy? Send me an email at ddefrancesco@businessinsider.com.




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Solopreneurs explain what AI is and isn’t good for when you’re running a business

Over eight years of writing for travel publications, Kim Magaraci developed a passion for domestic travel. She learned that travel tips online couldn’t compete with those destinations you could only discover by word-of-mouth.

So, when she founded her travel business, KGM Travel Design, in 2024, she hoped to emphasize personal relationships with vendors and customers and avoid using AI, despite her experience with it.

“I don’t think you can get good advice asking ChatGPT for an itinerary,” she says. “It’s antithetical to everything I stand for.”

And yet, Magaraci realized that using AI for administrative tasks like analytics, compiling reports, and generating condensed client briefs allowed her to spend more time on the personalized relationships that set her business apart.

She’s one of many solopreneurs who told Business Insider that outsourcing administrative tasks to AI platforms such as ChatGPT, Gemini, and Nano Banana — Gemini’s photo-editing AI — has allowed them to scale their business by spending more time on strategic and creative work, including growth decisions and building personal connections with customers.

“It’s getting harder and harder to deny the time-saving aspects,” Magaraci says, adding that she has embraced AI “in order to run a successful business and grow this business into what I want it to be.”

AI supports growth by creating more free time, solopreneurs say

Seneca Connor, founder of The Bag Icon, an accessories brand, uses Nano Bana and other AI products to edit photos and videos. That not only saves her money — up to $2,000 per monthly photo shoot, she says — but also time.


Seneca Connor

Seneca Connor is the founder of The Bag Icon.

Ian Tuttle for BI



With the hours saved, Connor has been able to design more original bags and launch a greater number of bags curated from other designers, all while reducing her marketing costs.

As a result, The Bag Icon saw more than a 20% year-over-year increase in profits last year, despite the impact of tariffs.

Accountant and solopreneur Gloria Hebert uses ChatGPT for her business, Aybear Services, to instantly create educational client worksheets that previously took an hour or two to set up.

This frees up time that she then uses to prioritize analyzing financial data from her bookkeeping clients — data she doesn’t feed into AI because of privacy concerns. Managing finances is the core of her business, so having more time to spend on that has allowed her to streamline her workdays.


Gloria Herbert

Gloria Hebert is an accountant and the founder of Aybear Services.

Stephe Ross Goldstein for BI



The time saved also allows her to organize networking events and community education classes for local business owners, which has led to an uptick in business. “Several of those entrepreneurs hired me to do their books,” Hebert says.

AI allows more time for personalized communications, which build brand following

Lisa York is the owner of Sell More Stuff, an email marketing business. Although she has a small audience, she saw a 33% conversion rate for sales last year, she says. She credits that growth to her personalized, voicey emails, which always open with a personal anecdote and are never written with AI.

“I use a lot of story-led emails,” York says. “People enjoy them, and they open the email because they can see my name.”

That’s something AI just can’t replicate, she says. But York is able to spend time drafting engaging copy because she outsources other tasks — including tech support for her website, research, and brainstorming marketing strategy — to ChatGPT.


Lisa York

Lisa York is the founder of Sell More Stuff.

David Oates for BI



Like York, Connor uses the time that AI saves to build robust communication and rapport with her customers, which she says builds loyalty to her business. Less time spent on photos and video gives her more time to respond to emails and direct messages from clients seeking advice about their purchases.

“It’s building community that’s missing in the big brands,” Connor says.

AI frees up time so solopreneurs can focus on their business’s core

While AI has allowed these solopreneurs to grow their businesses without hiring a team, the technology shouldn’t take over the core aspects of a business, Hebert says. Rather, it can be a tool that allows owners to focus on those critical areas.

“Use it as a resource,” she says.

York — whose target clientele are other solopreneurs — says she’s seeing more people recognize that. “People aren’t scared of it anymore,” she says.


Seneca Connor

Seneca Connor emphasizes that while she uses AI, all thoughts, ideas, and suggestions she shares with her clients are her own.

Ian Tuttle for BI



Connor plans to expand her use of AI this year. She’s experimenting with a digital clone — a video avatar that can deliver a script explaining new products. That approach will save her time on filming videos, but she says she’ll always be the one dishing out the original advice that her clients have come to trust.

Even if a video is created using AI, Connor says, “all thoughts, ideas, and suggestions — those are my own.”




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3 design mistakes you’re making in each room of your house

The internet is full of interior design aesthetics — Scandinavian, Boho, Country House, Maximalist — each complete with its own set of experts and influencers explaining what must-haves you need to best accomplish the trend.

From quirky pastel candles and oblong mirrors to designer couches and industrial curtain rods, it’s no wonder Americans spend an average of $1,599 on home decor annually, per a 2024 Opendoor survey.

But LA-based content creators Robert Gigliotti and Ethan Gaskill have taken a different approach to interior design influencing.

The friends and collaborators have garnered more than 3.5 million views on TikTok sharing their most disliked interior design and home decor trends in a series called “home decor icks.”

Gigliotti and Gaskill are not designers but have self-taught eyes for design fostered by family experiences.

Gigliotti told Business Insider that his mother flipped houses while he was growing up in Connecticut and he became “tired of them all being builder gray,” so he got involved in helping pick out tiles and other finishes.

Meanwhile, Gaskill was raised in North Carolina and drew inspiration from his father, a custom home builder, and his mother, a real-estate agent.

“My mom was always around the house and really ingrained in my brain the idea of keeping a tidy space and making sure your space is a kind of reflection of who you are, in the way that it sort of impacts your mind,” he said.

Gigliotti and Gaskill said their opinions have resonated with audiences online partly because they’re calling out mistakes they’ve made or seen themselves.

“It’s all things that people kind of agree on or relate to in a way, that they can kind of laugh about,” Gaskill said.

Gigliotti added, “The second anything becomes too serious, it’s not fun anymore, so it’s not like we would actually go in someone’s home and be like, ‘This is disgusting.’ Honestly, it’s amazing effort if you painted everything pink and did your statement wall of floral wallpaper. At least you’re having fun. If you love it, we like it.”

Business Insider spoke with Gigliotti and Gaskill to hear more about what they think you should avoid when decorating each room of your home, from “cringey” art prints and DIYs to overly curated shelving.


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