Micah Ronald, a 19-year-old college student in Arizona, was looking for fragrance recommendations on TikTok about six months ago when he came across rave reviews of Le Labo.
He bought the $135 discovery kit and instantly became a fan of Another 13.
“It’s a fresh, clean scent that doesn’t smell too much like laundry,” he said.
Le Labo describes the perfume on its website as a hypnotizing and “addictive dirty potion.” When I tried it, I smelled jasmine, citrus, vanilla, and musk.
Malcolm Walker-Hendricks, 30, who is based in Quebec and works in sales and content creation, said Another 13 is his favorite scent “without a doubt or hesitation.”
“It reminds me of being in Lisbon, Portugal, because it’s very light, airy, and sweet, with a little twang,” he said. “I probably use it as much as I drink water in a day.”
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