Lloyd Lee

This ‘driverless car’ startup is doing the one thing robotaxi companies don’t want to be caught doing

In the world of robotaxis, there’s a stigma around remote driving. Are you really “driverless” if there’s a person — even remotely — at the wheel?

One startup is fully embracing it.

Vay is a Berlin-based startup founded by two engineers and a former Zoox employee.


Vay co-founders

Vay cofounders Fabrizi Scelsi, Thomas von der Ohe, and Bogdan Djukic

Vay



The company is taking a somewhat contrarian approach to what it calls a “driverless car.”

Instead of automating the ride-hailing service, which can be technically challenging and costly to scale, Vay wants to rethink how we rent cars.

To do so, Vay wants to leverage remote-driving technology and, eventually, autonomy to deliver cars without humans inside to people who need a private vehicle for less than a day.

Thomas von der Ohe, cofounder and CEO of Vay, told Business Insider that the goal is to be cheaper than an Uber and more convenient than a traditional brick-and-mortar rental program.

“It’s basically by far the most affordable A to B transport,” von der Ohe, a former technical program manager during the early days of Zoox, said. “It’s half the price of Uber and half the price of robotaxis. How it works: We just bring the car, you then drive, and then when you’re done, you don’t have to park.”

Autonomy’s shifting timelines

Von der Ohe spent less than two years at Zoox when the company was just 60 people large and had yet to be acquired by Amazon. The Vay cofounder said he oversaw some of the first public testing of Zoox cars when there were safety drivers inside the vehicle.

At the robotaxi company, von der Ohe said he saw a goal with an ever-shifting timeline.

“It always felt like it was three years out,” he said of autonomous driving. “And then every year it shifted by a year. So we wanted to have self-driving cars everywhere in 2020 at Zoox. And then it was 2021 and so forth.”

Von der Ohe left Zoox in 2018. Instead of fixating on robotaxis, von der Ohe wanted to stay in mobility but work on something that could be faster to bring to market and easier to scale with less capital. Vay was born.

How it works

Customers order a car the same way they hail an Uber or Lyft through Vay’s app. To rent a car, users have to upload a driver’s license and a photo of themselves.


Vay app

Users can order a Vay rental car through a proprietary app.

Lloyd Lee/BI



Vay proposes that users can get a car delivered to them without a driver within minutes, as long as they’re within the service area or geofence. If you’re out of the service area, then you’re out of luck.

Once the car is delivered, the renter takes over.

The startup services Las Vegas, where it manages a fleet of 100 Kia Niros, a compact, all-electric SUV. Each Kia is retrofitted with four cameras. There are no other sensors, von der Ohe said.

The Vay cofounder told Business Insider that the service area is about twice the size of San Francisco.

Inside Vay’s Vegas office, there are about eight driving stations, in which a trained human operator remotely controls Vay’s vehicle fleet. The setup looks like a video game simulation with three computer screens and a disembodied driver’s seat.

A large red button to the left of the driver’s seat activates an emergency protocol during which the car pulls over to the side of the road.


Vay driver simulation

Vincent Reddy, an operations lead for Vay, remotely drives a car.

Lloyd Lee/BI



Vincent Reddy, an operations lead for Vay, said that there are several criteria a remote driver needs to meet, including completing about 1,000 kilometers of remote driving. Reddy remotely drove Business Insider during a demo ride.

“It’s similar to kind of like a high-grade racing sim,” Reddy said of the driving experience. “The thing that feels the most different is not having the feedback of what it feels like driving over bumps and things on the road because the seat doesn’t move. There’s no G-force, or you don’t get the feeling of accelerating or braking.”

To deliver the cars, Vay only uses the remote-driving technology on local roads and stays under 25 mph. The car can go on the highway once the customer takes over the vehicle.

There were no notable incidents during a 10-minute driverless ride around the block of Vay’s Vegas office.

50% cheaper than an Uber

Vay’s value proposition to customers is that the service is cheaper and more flexible than hailing an Uber.

Von der Ohe told Business Insider that the service should be about 50% cheaper than the average Uber ride.


Vay

Vay hands out business cards that advertise a “driverless car” that’s half the price of hailing an Uber.

Lloyd Lee/BI



Users are charged by the minute, with a decreased price if they are parked, in case they, for example, need to grab groceries or hit the gym.

When Business Insider viewed the app, the pricing was at $0.35 per minute while driving and $0.05 per minute while parked. At those prices, a 30-minute drive to and from a destination, including an hour-and-a-half stop, would cost around $25.

When asked if the pricing will change based on demand, von der Ohe said the company doesn’t yet have a pricing mechanism, such as surge pricing, in place, but expects there will be changes to the structure.

The CEO said he can keep the costs low because Vay’s vehicle fleet doesn’t have a complex sensor suite, and the remote operators manage multiple cars.

Von der Ohe said that as of January 2026, there is one remote operator for every 10 vehicles. However, that doesn’t mean a remote driver is operating 10 vehicles at the same time. Instead, a remote operator can deliver one car and immediately move on to the next vehicle.

“So I have much more cars and remote drivers, and that’s why we make it half the price,” he said.

Vay’s future

Vay employs about 200 people and raised more than $200 million, including a $60 million investment from Grab Holdings, the Singaporean tech company that owns Grab, the super app of Southeast Asia.


Vay Kia Niro

Vay’s vehicle fleet is currently made up of 100 Kia Niros.

Lloyd Lee/BI



While von der Ohe told Business Insider that building a fully autonomous ride experience like Waymo is not on Vay’s road map, the CEO said his startup will gradually add autonomous driving features.

“We’re not in competition with them,” von der Ohe said of robotaxi operators.

Since its founding, Vay has provided 35,000 trips, according to the CEO.

He said the service has especially seen high demand during the Consumer Electronics Show.

When Von der Ohe opened the app, the wait time to get a car was 31 minutes.

“It’s extremely busy today already,” he said. “It’s a long way. It should be five.”




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The list of companies laying off staff this year includes Citi and Angi, with dozens of others like Meta warning of job cuts

The year 2026 is just getting started, and layoffs are already underway.

Companies, including Angi, the company formerly known as Angie’s List, and the popular web tool Tailwind, have cut staff, citing the impact of artificial intelligence among the reasons for the layoffs.

More than 100 other companies, from Amazon to Nike to Verizon, have filed legally mandated WARN notices about job cuts to come in 2026, according to WARN Tracker. Some of the cuts are part of previously announced reductions.

This year’s cuts follow three years of significant workforce reductions across a broad range of industries, including tech, media, finance, and retail.

The moves come as artificial intelligence, public policy, and broader economic conditions present sweeping changes to the business landscape.

A World Economic Forum survey last year found that some 41% of companies worldwide expected to reduce their workforces in the next five years because of the rise of artificial intelligence. The survey also found that jobs in big data, fintech, and AI are expected to double by 2030.

Last year, Business Insider tracked layoffs at around 65 major companies, such as Amazon, Meta, Paramount, and Starbucks. In 2026, we’ll continue to track additional job cuts based on company announcements, WARN notices, and our own reporting.

Here are the companies with job cuts underway in 2026, listed in alphabetical order.

Angi is cutting 350 jobs

Angi, a contractor listing platform, was previously known as Angie’s List.

Donald King/AP

Angi, the popular contractor listing site once known as Angie’s List, said in January that it was cutting around 350 jobs “to reduce operating expenses and optimize the organizational structure in support of long-term growth.” The company also said it’s making the cuts “in light of AI-driven efficiency improvements.”

In a January 7 SEC filing, Angi said that the cuts would save between $70 million and $80 million in annual spending. The layoffs will cost the company between $22 million and $30 million, according to the filing.

Citi’s job cuts continue this year


Citibank logo

Citibank said it will continue to cut jobs in 2026.

Kevin Carter/Getty Images

Citi will cut more jobs this year as part of its plan to reduce its workforce by 10%, or 20,000 employees.

In a statement on January 13, the bank said that it will continue to reduce head count in 2026.

“These changes reflect adjustments we’re making to ensure our staffing levels, locations and expertise align with current business needs,” a spokesperson for Citi said.

The plan was detailed in the company’s January 2024 earnings report and could save the bank as much as $2.5 billion.

Meta is preparing for layoffs


The Meta Quest 3s, the standalone virtual reality headset developed by Reality Labs, a subdivision of the American company Meta Platforms, is exhibited at the Qualcomm pavilion during the Mobile World Congress 2025 in Barcelona, Spain, on March 5, 2025. (Photo by Joan Cros/NurPhoto via Getty Images)

Meta is preparing to slash jobs within its Reality Labs division as the branch’s cash burn continues.

Joan Cros/NurPhoto via Getty Images

Meta is preparing to slash jobs within its Reality Labs division, the unit responsible for Mark Zuckerberg’s metaverse ambitions, three people familiar with the matter told Business Insider.

Two employees said that teams working on virtual reality headsets and Horizon Worlds, the company’s VR social network, will be disproportionately affected. The New York Times reported that roughly 10% to 15% of the division’s 15,000 employees are expected to be laid off, with announcements coming as soon as this week.

The cuts coincide with a high-stakes division-wide meeting scheduled for Wednesday. Meta’s CTO and Reality Labs chief Andrew Bosworth described the upcoming gathering as the “most important” of the year and urged employees to attend in person.

Tailwind cut 3 of its 4 engineers

Tailwind, a popular web tool, said it cut three of its four engineers in January, citing an AI-driven decline in revenue.

“75% of the people on our engineering team lost their jobs here yesterday because of the brutal impact AI has had on our business,” CEO Adam Wathan wrote in a GitHub comment on January 6 that made waves in the tech community.

Is your company conducting layoffs? Got a tip?


Hand Holds Smartphone Near Computer Keyboard At Desk, Showing Multitasking Communication, Notifications, And Mobile Work Updates For Business Productivity In A Modern Office Workflow.

Using a non-work device and an encrypted messaging service is recommended when contacting reporters.

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Have a tip about company layoffs? Contact Business Insider reporter Dominick Reuter using a personal email address, a non-work WiFi network, and a non-work device; here’s our guide to sharing information securely.




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The economy is growing. That doesn’t mean companies are hiring more.

The US economy continues to surprise on the upside — except when it comes to jobs.

Hot growth, as seen in this week’s GDP report, typically corresponds to stronger hiring and personal earnings, which then enable consumers to continue spending. However, this year, the trend has been the opposite. Spending is driving the economy, but the job market is stuck in a “Great Freeze.”

As KPMG’s chief economist Diane Swonk wrote on Tuesday, “Growth and labor market outcomes have decoupled.”

It’s shaping up to be the story of 2026. The US has found itself in what some are calling a “jobless boom.” Money is flowing in and out of the economy at a healthy clip, but it’s not going toward creating a new job for you.

Instead, all eyes are on artificial intelligence, investment in which drove much of the year’s economic growth, along with still-strong consumer spending. The big AI investors were larger companies, including those that have led white-collar job cuts. In some cases, their profits have skyrocketed, and “do more with less” has been the mantra of the year.

“Firms are doing more with fewer workers,” Swonk wrote. “Many overshot on staffing during the hiring frenzy and are now using attrition or layoffs to bring staffing levels more in line with demand. Others are offsetting the squeeze on profit margins due to tariffs with layoffs and hiring freezes.”

Spend on essentials powered growth

Economists are still grappling with how the US ended up in this rare scenario. This year, although overall layoffs have crept up, they remain relatively low. Corporate America and Big Tech were the exceptions, with companies such as Amazon, Microsoft, Meta, Google, and Tesla announcing big cuts.

Business Insider has heard from dozens of white-collar job seekers who said that finding a new role has felt “impossible,” and those with jobs have, in many cases, held onto them for dear life.

In addition to a tough job market, consumers had no income growth last quarter. However, spending held strong — despite tariff uncertainty and stubborn inflation still above the Federal Reserve’s 2% target. A large percentage of this spending uptick was in healthcare and medical services, as costs for hospital and nursing services climbed. This year marks the most Americans have spent on healthcare services since 2022, when the Omicron wave of COVID-19 spread.

This suggests that, despite strong spending by affluent households, much of this rise in consumer spending wasn’t necessarily powered by confidence. In fact, consumer sentiment levels are among the lowest they have ever been, and many Americans have been cautious about spending because of tariff uncertainty.

The tough job market isn’t helping. Unemployment is at 4.6%, the highest since 2021. Total job growth has stayed slow.

Dozens of job seekers across generations told Business Insider this year that they were frustrated about suspected ageism, cumbersome hiring processes, competition with hundreds of others for a single role, and the suspected role of AI in screening out their applications. Some told reporters they’ve applied for thousands of roles with no interviews, while others said it took well over a year to get a single offer, often at a lower pay than their previous job.

2026 could be the year we see AI payoff — which may fuel an even bigger jobless boom

In his 2026 wish list for the business world, Business Insider’s Dan DeFrancesco asked for “ROI for AI.”

“I just want to see some noticeable returns on all these massive AI projects,” he wrote, referring to the eye-popping AI spending from Big Tech — and their plans for even more next year.

If that does come, the jobless boom may only grow. Companies want to use AI to boost productivity without hiring more people, which would only exacerbate a sluggish job market.

Although it’s difficult to determine if this year’s investments in AI have yielded results, the GDP’s spike to 4.3% in the third quarter is an encouraging sign overall. The largest growth since the third quarter of 2023 prompted President Donald Trump to say that the “Trump Economic Golden Age is FULL steam ahead.”

Still, many Americans may worry about what this means for their jobs. Some companies have cited the need to be efficient in an AI-driven future as justification for layoffs. The US already operates with fewer jobs than it had pre-COVID, and Federal Reserve Chair Jerome Powell has recently said that the grim jobs data may be overstating this year’s deflated gains.




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AI is creating a security problem most companies aren’t staffed to handle, says an AI researcher

Companies may have cybersecurity teams in place, but many still aren’t prepared for how AI systems actually fail, says an AI security researcher.

Sander Schulhoff, who wrote one of the earliest prompt engineering guides and focuses on AI system vulnerabilities, said on an episode of “Lenny’s Podcast” published Sunday that many organizations lack the talent needed to understand and fix AI security risks.

Traditional cybersecurity teams are trained to patch bugs and address known vulnerabilities, but AI doesn’t behave that way.

“You can patch a bug, but you can’t patch a brain,” Schulhoff said, describing what he sees as a mismatch between how security teams think and how large language models fail.

“There’s this disconnect about how AI works compared to classical cybersecurity,” he added.

That gap shows up in real-world deployments. Cybersecurity professionals may review an AI system for technical flaws without asking: “What if someone tricks the AI into doing something it shouldn’t?” said Schulhoff, who runs a prompt engineering platform and an AI red-teaming hackathon.

Unlike traditional software, AI systems can be manipulated through language and indirect instructions, he added.

Schulhoff said people with experience in both AI security and cybersecurity would know what to do if an AI model is tricked into generating malicious code. For example, they would run the code in a container and ensure the AI’s output doesn’t affect the rest of the system.

The intersection of AI security and traditional cybersecurity is where “the security jobs of the future are,” he added.

The rise of AI security startups

Schulhoff also said that many AI security startups are pitching guardrails that don’t offer real protection. Because AI systems can be manipulated in countless ways, claims that these tools can “catch everything” are misleading.

“That’s a complete lie,” he said, adding that there would be a market correction in which “the revenue just completely dries up for these guardrails and automated red-teaming companies.”

AI security startups have been riding the wave of investor interest. Big Tech and venture capital firms have poured money into the space as companies rush to secure AI systems.

In March, Google bought cybersecurity startup Wiz for $32 billion, a deal aimed at strengthening its cloud security business.

Google CEO Sundar Pichai said AI was introducing “new risks” at a time when multi-cloud and hybrid setups are becoming more common.

“Against this backdrop, organizations are looking for cybersecurity solutions that improve cloud security and span multiple clouds,” he added.

Business Insider reported last year that growing security concerns around AI models have helped fuel a wave of startups pitching tools to monitor, test, and secure AI systems.




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Unemployment is low, but companies are slow to hire: How job seekers faced a Great Frustration in 2025

Call it the Great Freeze — or the Great Frustration.

Business Insider spoke with dozens of job seekers across generations in 2025, some of whom have been unemployed for more than a year.

They voiced a wide range of frustrations about their searches — including slow hiring timelines, so-called “ghost jobs,” suspected ageism, employers going silent midway through the process, overwhelming competition for each role, and the belief that AI filters are often screening their résumés before a human ever sees them.

Their job-finding journeys come at a time when employers are hiring at one of the lowest rates since 2013.

Whether the job seekers blame AI, corporate efficiency pushes, or broader economic uncertainty, they say it all adds up to a deluge of applications and a dearth of job offers. Still, through the frustration, they’ve also found ways to cope and connect with a community of fellow job seekers.

“I believe the hiring system is broken,” said Matthew English, who’s been looking for full-time work since October 2024 after a decadeslong career in accounting. Despite applying for hundreds of jobs — from accounting roles to the Chick-fil-A cow mascot — he’s been unable to secure a full-time offer. He said he’s burned through much of his savings, and that last Christmas, he couldn’t afford to buy gifts for his family.

“I have about drained my life’s savings,” said English, who is in his 60s and lives in Alabama. “Money that you’re expecting to use in retirement is now being used to survive.”

The New York Fed regularly asks people to estimate the likelihood that, if they lost their job today, they’d be able to find a new one in the next three months. In August 2025, that average probability dropped to its lowest level since the survey began in 2013 — and has only recovered slightly in the months since.

Kory Kantenga, the head of economics for the Americas at LinkedIn, said 2025’s labor market had “low momentum.”

“The cumulative effect of three years of slowdown — it’s completely understandable why they feel like this might be the worst labor market they’ve ever been in,” Kantenga said.

The frustrations of job hunting in 2025

Hilary Nordland began looking for work after being laid off from her marketing role in July 2024. To help pay the bills, she said she started donating plasma and drew on her retirement savings.

Nordland, who’s in her 50s and lives in Minnesota, said one of the most frustrating parts of her job search has been landing interviews — only to have opportunities fall through for unexpected reasons. She said she’s had interviews canceled the same day they were scheduled because the role was suddenly put on hold or filled internally. On one occasion, she said, an HR representative told her she’d be a great fit — but the rep was fired before they could schedule the interview.

“This job market is terrifying,” she said. “It’s a black hole that makes you question everything — and I don’t see a clear path through.”


Hilary Nordland

Hilary Nordland said it’s been frustrating to see promising job opportunities fall through unexpectedly.

Hilary Nordland



US employers have announced 1.17 million job cuts so far in 2025, the most since 2020. While the unemployment rate remains relatively low by historical standards, it has risen to its highest level since 2021, when the economy was still recovering from pandemic-related disruptions.

High demand for jobs — combined with the rise of AI-assisted applications — has contributed to an influx of submissions for open roles, making it harder for qualified candidates to stand out. Last quarter, the average job posting received 242 applications, nearly three times the number in 2017, according to data from Greenhouse, a hiring software provider.

Aaron Terrazas, an independent economist, said job seekers’ frustration with this year’s labor market was justified.

“Just because the aggregate jobs data look stable, steady, slowing but stable, doesn’t mean that it hasn’t been very difficult for some people,” Terrazas said.

Heather Driscoll began looking for a healthcare management job after being laid off last year. She said she’s struggled to pay the bills and had to draw on her 401(k).

“The amount of time, research, enthusiasm — the dressing up, hair, makeup — just to sit on a Zoom call and get no feedback or rejection, is insane,” she said.

Driscoll, who’s in her 50s and lives in Colorado, said she has reached the final interview round multiple times but has been unable to secure an offer. She suspects that ageism and sexism could be working against her.

Giving up on job goals

A challenging job market has forced some job seekers to confront the possibility that their goals and aspirations may be out of reach.

At age 40, Kenneth Ferraro quit his job as a truck driver to pursue a bachelor’s degree in political science at New York University. He hoped it would set him up for a career in public service — but after struggling to find work, he returned to trucking last year. He said he’s stuck with more than $100,000 in student debt.

While having a college degree improved his credentials, Ferraro said he thought his age had held him back in the job market.

He recalled applying for an entry-level government position that seemed like a good fit. The early stages of the interview process felt promising, but he said things shifted after the in-person interview — and he suspects his age was a factor.

“As soon as the hiring manager saw me, his whole demeanor changed,” Ferraro said. “He ran through the questions and never truly engaged with me.”


Kenneth Ferraro

Kenneth Ferraro said he believes his age has held him back in the job market after earning a bachelor’s degree in his 40s.

Kenneth Ferraro



Solomon Jones hoped that earning a college degree would open doors. After earning his bachelor’s degree in sports communication in May, he struggled to find employment. Jones said that some of the sports communications job postings he’d come across had attracted more than 1,000 applicants.

“The goal is to obviously get a job in the sports industry, but realistically, I know that life isn’t fair,” said Jones, who’s in his 20s and lives in New Jersey. “So at this point, I’m just trying to find a job, period.”

How job seekers are coping with the stress — and breaking through

Some job seekers Business Insider spoke with have leaned on others — including friends, family, professional contacts, and fellow job seekers — for support and solidarity during their job searches.

After being laid off by Microsoft in May, Ian Carter struggled to find a new job. He switched to a month-to-month lease on his Redmond, Washington, apartment, but eventually moved to Florida to save money by living with family while continuing his search.

Carter said he’s connected with others who’ve lost their jobs and visits the private “MSFT Survivors” Facebook group, which includes people who’ve been laid off throughout Microsoft’s history.

“Layoffs kind of affect people mentally,” said Carter, who’s in his 30s. “I’ve reached out to people so we can be each other’s support system.”


Ian Carter

Ian Carter moved from Washington to Florida to live with his family after struggling to find work.

Ian Carter



In July, Sriram Ramkrishna was laid off by Intel for the second time. On his last official day with the company, his wife also lost her job. When he learned the news, his mindset shifted from “I’ll find a job when I can” to “I’d better find a job.”

But over the past few months, he’s struggled to make much headway. Ramkrishna said one of the things keeping him going is the support of his former Intel colleagues, who also lost their jobs.

“Many of us have been helping each other with our job searches — sharing opportunities and offering support,” said Ramkrishna, who’s in his 50s and lives in Portland, Oregon. “It feels like we’re all looking out for each other.”

Chris Martin, lead researcher at Glassdoor, said uncertainty helped drive this year’s low-fire, low-hire job market, such as businesses navigating the effects of tariffs and AI. Terrazas, the independent economist, doesn’t think uncertainty will fully fade next year, but said employers won’t be facing the initial shock of policy changes from a new administration.

Most job seekers can’t afford to put their searches on hold until conditions improve. Despite the challenges, some have managed to break through.

When Alexander Valen was laid off from his project manager role at Accenture, he was initially optimistic that his more than two decades of experience would help him land a new job. But after nearly two years of job searching — and falling behind on his mortgage — that optimism had vanished. Valen, who’s in his 50s and lives in Florida, said he and his wife, a stay-at-home mom, relied on DoorDash earnings, unemployment benefits, and help from family to get by.

But a few months ago, someone in his network recommended he explore roles at the freelance platform Toptal. Valen applied for a project manager role, went through the interview process, and landed the position, which he said fell within the $80 to $100 an hour compensation range he’d been targeting.

Valen’s top advice for other job seekers: Reframe how you view the process — and lean on others along the way.

“The search becomes far less discouraging when you treat it as an opportunity to grow rather than a verdict on your worth,” he said. “And in a market this competitive, networking isn’t optional — it’s the force multiplier that ultimately led me to my role.”




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